Easy Professional Tips On How To Market Your Cleaning Business Effectively
So you have decided to go into business for yourself and you have chosen to start a cleaning business
. Anytime you step out on a new adventure it can be both exciting and scary at the same time. Make sure you have done your homework and have gotten a good idea about what it will take to make your endeavor successful. Here are some professional tips on how to market your cleaning business.A very important step is first to be familiar with your competitors. Try to stay a little under the price they charge for their services if at all possible. Offering special promotions for new customers is a good idea. Once you have some established customers. Special thank you gifts and promotions are a good way to keep them. Maybe you could throw in something extra for them every six months, such as a free window cleaning or something else their house desperately is in need of.
Before your first day in business, well before you clean your first house or office, make sure that you have taken the time to promote and market your business. You might want to offer a special promotion such as a percentage off the first cleaning, three paid cleanings and the fourth one free or maybe throw in a free window cleaning. Whatever you choose you need to bait your clients to gain their interest. You want a strategy that will make them take the time call you and get more information.
There are several ways you can get the word out about your new business. Your local newspaper, radio station or fliers mailed or passed around all can work for you. If you choose to do fliers, make sure they are eye catching and stand out. Something more that the average white paper with black typing. You can have your flier cut out in the shape of a broom or other cleaning object. You might just choose to use a bold color so that your flier will stand out from the many other papers piled up on someones desk.
Once you get a phone call, make sure you handle it professionally. If they have left you a message return it promptly. Make sure your potential clients know that their business would be important to you. Be on time for your appointments and do a good job. Go above and beyond their expectations.
Stay up to date with new products and fads on the market. Don't let your competition get ahead of you in this area. You want to stay current. From time to time offer special promotions for your established customers, you don't want them to go elsewhere.
Good luck to you on your new adventure. With the right marketing strategy your business should really take off. Once you have several happy established clients word of mouth will be one of the best things for your business. People talk so make sure when they are talking about your business they are saying good things.
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