The Most Important Elements Of Great Web Design
When it comes to designing a great website, there are very particular and strict do's and don'ts
. You want to make a website that will be easy to navigate, effective in communication, and eye-catching, while not being overwhelming.This can be a difficult process to navigate-it is a matter of balance, mixed with skill. Here are some ideas which can help you on your way to designing a page that will make it to the top of your search engine.
To being with, your website should reflect the culture of the web, or what is called the "gift economy." As long as you are giving away something valuable, information, advice, humor, software, etc. people will want to visit your site.
First, make sure that your content is both credible, and original. Websites which merely provide links to other websites become useless very quickly.
Your information should be communicated quickly and clearly. Typos and grammatical errors are extremely unprofessional, and will immediately discount the legitimacy of what your website is offering.
Be sure to use graphics sparingly when conveying information. While graphics can be eye-grabbing and exciting, too many can easily become overwhelming.
Along with graphics, you need to be aware of the colors you are using. Certain color combinations are pleasing to the eye, while others are abrasive, and make the user want to close the page.
Colors also have great significance depending upon the culture. Being aware of these cultural meanings can allow you to use them to your advantage, and avoid potential offenses.
Here are some cultural color values to be aware of: the color red means good luck in China, purity in India, mourning in South Africa, Communism in Russia, and passion in Western culture. Orange is a religious color in Ireland.
Yellow in China is nourishing, mourning in Egypt, and the color of courage in Japan. In China green hats indicate that a man's wife is cheating on him.
Blue is the color of defeat for the Cherokees, while it represents heaven and spirituality in Iran. Purple is the color of royalty in Western culture, but is the color or mourning for widows in Thailand.
Black in China is the color for young boys, while in Western culture it symbolizes death, funerals, and Halloween. As you can see, the colors you choose for your website can mean very different things depending on where your viewer is from!
Popular color schemes can be generated online, through color generating websites and programs. CSS color charts are very easy to use online, and can help you to sort through a warm design vs. a cool design.
There are generally four basic color schemes that you can use for your site: monochromatic-using colors of the same hue, analogous-colors that are close to one another on the color wheel, complementary-colors seen as opposite which oppose each other on the color wheel, and triadic-colors that are evenly spaced on the color wheel.
Be sure to use a gradient of light and shade. This could be seen as the hallmark of Web 2.0 design.
The more depth your design incorporates, the more professional it will seem. Be sure that you have the proper amount of sharpness and clarity to your design.
The next element to web design is interactivity. Sites that involve the user and have a sense of fun or adventure will get more hits, and can charge more for ad space.
Make your links easy to navigate, and interesting. Most of all, be well-organized with your material. One rule of thumb is to keep your most important content "above the fold."
This idea of precedence is key-incorporating different sizes, colors, and position of text will lead the eye to naturally follow a course of progression on the site.
The easiest way to do this is to study highly successful websites, and mimic their patterns. Be creative, but be aware of what has proven to be most effective.
Be especially aware of the pixels on your website. When it comes to your gradients, detail is everything.
Try to have three gradients, and three one-pixel lines. This seemingly insignificant detail creates a nice sharp look, while maintaining a professional sense of realism.
Take the time to explore your favorite websites, and take note of the subtleties in design that catch your eye. Designing a successful web page can be fun, rewarding, and a great way to express your creativity.
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