The Main Drivers In Ecommerce Trends Are Women
Even though people believe that men are the real drivers behind the Internet
, computers and IT, when it comes to Ecommerce, women are the ones who drive the trends. Developing ecommerce models are heavily dependent upon women and how they shop. Additionally, the Internet provides many women with the opportunity to build their own businesses, within the time constraints they deal with every day.Women Take the Lead
In the last decade those watching the Internet have observed that women are much more likely than men to search for information online. While originally the disparity was small, today it is common to find women outperforming men in online searches and purchases at a ratio of about 2:1. This has resulted in a number of changes in how smart e-businesses operate.
Web pages designed with women in mind and products built to attract women shoppers are increasingly common. From cell phones designed to look like make up compacts, to products in colors generally associated with women, big business is taking notice.
The Numbers Dont Lie
Women visit websites more frequently, spend more time there and consequently spend more money when purchasing. The so called female economy will generate an estimated $5 trillion over the next few years with nearly 1 billion women working world wide. Add to those figures the fact that women make up more than half the population and spend more than half of all money, and only a foolish Web entrepreneur would ignore the facts.
Avoiding Stereotypes
One of the worst things that an e-retailer could do, however, is to fall prey to stereotypes about what women want online. For example, going for a girly look on a website will actually drive female clients away more often than not. On the other hand, approaching women with value-based assistance, additional services for online banking geared towards working women, will increase demand.
If designing your site specifically to attract more women, keep in mind that women are increasingly savvy about online environments. They want to know their information is secure, they want to be able to navigate a site easily and they demand easy return and refund policies.
If you have any doubts regarding the purchasing power of women in the next decade or so, remember that the Baby Boomer generation is entering retirement with plenty of cash to spend. Women continue to outlive men and are the primary spenders as couples age.
Tapping in to this important segment of the ecommerce market is essential if you want your company to succeed.
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