The Five Things You Must Never Do With Your Holiday Booklets
Holiday promotional booklets are a little bit different from the typical custom booklets that you produce throughout the year
. They usually must be designed with some specific colors, symbols and special flavours to make them more effective for the holiday market season. The problem though typically today is that many newcomers to printing booklets never really get what they need to do. They typically botch their designs, making those custom booklets garish, odd and totally ineffective.To help you avoid the same fate with your own custom booklets, I have here a special list for you. Listed down below are the typical five things that you must never do with your holiday booklets. This should help you maintain the path to creating good and effective color booklets without getting too overboard or boring with its make.
1.Use holiday booklet templates - In a lot of booklet printing companies, and even your booklet design software, you will see booklet templates aimed for a more holiday design. While this can help you a lot in developing a good layout, these templates are also the most widely used by amateurs in booklet printing. If you want to avoid making your booklets look the same as any other color booklet out there during the holidays, then you should not use holiday booklet templates. Try to always develop your own to make something look more original and distinct with people.
2.Use wild holiday fonts One very typical mistake that many people commit with their holiday booklets is the use of wild holiday fonts. While it is very creative to use free holiday fonts to add that holiday cheer to your booklets, this also can hamper the efficient communication of that said booklet. Some people might have a hard time understanding what your color booklets are saying, while others might just be distracted with those holiday fonts, enough to not really pay attention or take it seriously. So try to avoid using those wild holiday fonts when you can.
3.Use the boring old holiday pictures and symbols It is also a common mistake for people to use boring old holiday pictures and symbols with their holiday booklets. While you might think that this is actually the most logical conclusion in designing custom booklets for the holidays, the truth is, it will only make your booklets look typical, common and boring,
Always try to do something new with those holiday pictures and symbols so that you can stand out in that holiday market. The more different your holiday booklets are, the more you can succeed with them.
4.Use too many exotic print materials Many people also think that using exotic print materials for their booklets will make those succeed in the holiday market. However, fancy materials are not really what make those booklets succeed. It is the message and the originality of the design that really turns heads. Exotic print materials are just an additional booklet printing costs that you may not need. So concentrate on getting a good message first, and manage your use of exotic print materials for booklet printing.
5.Print booklets cheaply for numbers Lastly, many designers think that it is okay to print booklets cheaply so that you can print more of them for marketing. While this is a logical point, typically, you are also sacrificing quality for quantity. When this happens, the overall impact of your marketing booklets is decreased, giving you less power for promotions. This of course is not ideal for most marketing objectives. So try to avoid printing booklets cheaply for numbers. Get a good balance of quality and numbers for the most optimized use of your design and resources.
So those are the five things you use never do in booklet printing for the holidays. Trust me, these tips will save you a lot of time and money in booklet printing, giving you the best ones you need to succeed.
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