The Evolving Journey of Online Advertising: A Synopsis
The Evolving Journey of Online Advertising: A Synopsis
Gone are the days when print advertising and television advertising were the ultimate solutions to have your company promoted and campaigned to its targeted audience. But with new developments and techniques making it big in the market, traditional means of advertising are fast going pass. The most prominent one that has evolved to rule the roost of the age within a short span of time is online marketing. Here we will be taking a look through the interesting and colorful journey of online advertising that has changed the scenario widely.
The Early Mode of Advertising through Spamming
Though started as a tool of education and military needs, spam rapidly made its way as an advertising tool that allowed promotion of company services or products to a bulk user. First used by a lawyer of Laurence Canter & Martha Siegel to promote their law practices, it soon became a favored tool of marketing that improved the level of marketing effectiveness hugely.
A step forward to the era of online ads
In 1994, the first online web advertisement made its way to viewers with not so good resolution and quality. Experimented and widely misunderstood for an initial period of time, online advertising always proved to be quite an out of the box' thing when compared with traditional ways of advertising. It was only after several years that people gradually accepted and understood the prominence and effectiveness of this form of advertising. Internet became the best platform to promote a company and its business to a wide spectrum of audience.
The entry to dot com Google Ads
For continuous five years, online advertising experienced a growing high which suddenly collapsed due to the drop in the stock market. Internet again became the platform for search' as it was dependable and efficient. It was after several years that Google, the ruling search engine, again brought revolution in online advertising with a completely new program, i.e. Google ads. Instead of banner ad format, this ad was trendy and practical in approach as they decided to sell and promote companies through text ads.
Social Media Advertising: The latest craze of the age
Evolving and growing in new dimensions over the years, the concept of online advertising takes a complete new turn as social media becomes the latest craze among users. Now days, it's the use of Facebook, Twitter, LinkedIn etc that helps a company reach out to its potential customers quick and fast.
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