The Economy And Rvs And Fifth Wheels
When a recession hits, buying stops. This generally means that unnecessary purchases such as RVs, Fifth Wheels, boats and ATVs stop. People focus on more important commodities such as food. Attendance at movie theaters tends to rise during recessions as people seek an escape from daily life. Real life vacations and explorations get put on hold.
This January when RV shows started reporting an increased number of attendance and sales, many took it as a sign of economic recovery. Many in the industry waited with their breath held to see if the trend would continue. And it did. Confidence started to return. The worst of the crash appeared to be over. Class A RV dealers were reporting an increased number of sales, as did Fifth Wheel dealers and towable dealers.
As is normal in the RV industry, numbers continue to climb into the early months of summer, so it was with some anxiety that RV dealers waited to see how July would play out when numbers usually start to decline before new inventory is introduced.
When numbers came in for July, it was with a sigh of relief. Towables were up 1.7 percent from July of last year, Class B Motorhomes were up 14.6% over July 2009 and travel trailers moved 7.8% more units this July than last year, according to Statistical Surveys, Inc.
Seeing how many people turn out for RV shows is another good indicator of the economy. The Hershey Shoe in Pennsylvania boasts the title of largest RV show in the US, and recently showcased 2011 models to an eager audience. In fact, some RV dealers made more sales at this show than any other show in history. The high-end vehicles were selling, as were lightweight towables.
As reported by RV analyst Dr. Richard Curtain, sales are expected to slow from now through the end of the year, but RV dealers have a reason to stay positive. As of the end of July, wholesale shipments reached 155,800 for the year, which was an increase of 81% over the same time frame in 2009.
So what does the future of RVs and Fifth Wheels hold? All signs so far this year indicate that sales will stay steady. Although they will most likely drop from early season highs, they will probably continue to increase over last year's sales.
As the economy is still a little touchy, people will be scrutinizing the RV industry for signs of strength or weakness. With RVs reaching into the environmental sector and new luxury vehicles hitting the market, the RV industry has reason to stay positive.
by: Scott Jackson..
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