The Childhood Obesity Epidemic - It's Additional Of A Promoting Downside Than Anything Else
Everyone is aware of that the underside line in childhood obesity prevention is to urge children to exercise more and eat less/better
. But very few people grasp how to package, gift, and deliver that message during a form that youngsters can embrace, and that can really inspire them to exercise a lot of and eat less. Therefore let's suppose concerning what is vital to kids and see where that leads us in our childhood obesity prevention challenge.Being Cool
For starters let's recognize that "being cool" ranks very high on most kids' personal list of values. In fact I would go thus far to mention that in seventeen years of teaching faculty and coaching, I never met a child who didn't care about being cool. Cool has forever been in, and un-cool has invariably been out in an exceedingly child's world.
Being Robust
Next let's acknowledge that "being sturdy" conjointly ranks extraordinarily high on most youngsters' list of values. In fact I would go thus so much as to mention that in those same seventeen years of teaching and training, I never met even one kid who wanted to be weak in anything. Let me say it another way. Every child I've ever met has wished to be robust at everything and weak at nothing. For most children, being strong is terribly like being cool. And being weak is terribly just like being un-cool.
Being Freelance and Self Reliant
Next let's recognize that children who value being cool and robust, also worth being independent, self sustaining, the captain of their own ship. And despite the fact that most kids are heavily enthusiastic about their folks for food, clothing, and a roof over their head, it certainly doesn't forestall them from eager to become older, to be like Mom and Dad, or like different adults that they admire. Once again, in seventeen years of teaching and training, I never met even one kid who wished to be dependent or reliant on anyone else.
3 Qualities Incorporated
As the result of these 3 observations I contend that if the childhood obesity message incorporates and connotes the qualities of self reliance, independence, being sturdy and funky, its odds of being valued and embraced by children will be enhanced significantly, because it will be appealing to qualities that they value. Even a lot of importantly, to the degree that the activities affiliated with the message actually increase child's strength, their cool, self reliance, and independence the percentages of children buying into the message, exercising a lot of and eating less/higher are enhanced even more.
Four Years of Proving to Work
In four years of working with a childhood obesity prevention known as Operation Pull Your Own Weight at Jefferson Elementary School (Davenport, IA) we have a tendency to taught lots of kids to immunize themselves against obesity always by serving to them learn to do pull ups. (Yes, as any gym teacher will tell you, kids who will do pull ups are never obese.) Jefferson children bought into Operation Pull Your Own Weight as a result of they all associated pull ups with being strong. And as we have a tendency to said before, being strong is very shut to being cool.
The phrase Pull Your Own Weight additionally connotes responsibility taking behaviors, self reliance, and independence which the kids, the parents, the teachers, and the local media all supported. Therefore from a selling perspective I counsel that Operation Pull Your Own Weight qualifies as a message and an activity that kids will buy into, participate in, exercise more and eat less, and turn the tide on the childhood obesity epidemic.
What's Stopping Us
Here's one fast thought. To the degree that we have a tendency to will create a generation of children who will physically pull their own weight, the childhood obesity epidemic will be reversed. And if it's that easy, what's stopping us from taking action? Currently that is a really sensible question.
The Childhood Obesity Epidemic - It's Additional Of A Promoting Downside Than Anything Else
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