The Chevrolet Global Indian Music Awards announce India's Music Icon, Asha Bhosle as Goodwill Ambassador

The Chevrolet Global Indian Music Awards announce India's Music Icon

, Asha Bhosle as Goodwill Ambassador

The Chevrolet Global Indian Music Awards announce India's Music Icon, Asha Bhosle as Goodwill Ambassador

GIMA trophy ceremoniously unveiled

Mumbai, 2nd November, 2010: Asha Bhosle was today announced as the Goodwill Ambassador of the Chevrolet Global Indian Music Awards, perfectly embodying Indian music in India. An icon and inspiration to millions across the nation, her varied body of work has changed the landscape of music in India, making her the perfect fit for the inaugural multi-genre awards, Chevrolet GIMA, which is powered by Micromax Mobile.

An initiative of Wizcraft International, the Chevrolet GIMA powered by Micromax, is supported by IMI, T-Series, MCAI, SAI and other key constituents of the music industry. The inaugural edition of the Awards will be presented at an exclusive ceremony on the 10th of November, 2010 defining a benchmark of musical excellence.

Speaking of her role as the Chevrolet GIMA Goodwill Ambassador, Asha Bhosle said, "I am in awe and humbled by the Goodwill Ambassador role that GIMA has bestowed upon me. I have always wanted to do my part for my Industry and encourage new talent and I cannot think of a better platform in India today, to do so. This is the first time that Indian music is being given its due and being honoured in such a prestigious way; it is my privilege to be a part of this movement."

Speaking about Chevrolet's association with GIMA, Sumit Sawhney, Vice-President, Marketing, Sales & After Sales, General Motors India, said, "Chevrolet completes 100 years of its successful operations globally in 2011. Marking the beginning of the celebrations, we are delighted to present the Chevrolet Global Indian Music Awards. Chevrolet has always believed in bringing together the finest elements in its creations for its valued customers and through GIMA we expect to set a benchmark for musical excellence in the country. The first-ever Chevrolet Global Indian Music Awards is the perfect platform to recognize the indigenous musical talent and lend global recognition to some of the best Indian music and musicians across genres."

The Chevrolet GIMA trophy was unveiled at Blue Frog, today at the hands of GIMA Goodwill Ambassador, Asha Bhosle. The symbol of GIMA is a shell from which the sounds of the oceans and the wind, the natural harmony of nature emanate. Seven strokes takes the shape of a conch shell symbolizing the seven notes in music.

The Indian Music Industry (IMI), President, Vijay Lazarus, said, "With GIMA, the Indian Music scene will be given its rightful pedestal while honouring a number of greats. It will be a night of many firsts and IMI is proud to be associated with this platform."

Talking about his association with the Chevrolet Global Indian Music Awards, music mogul and T-Series Chairman, Bhushan Kumar said, "GIMA is a wonderful way to bring together the diverse musical talent in India onto the same stage. We hope it marks the beginning of a long-standing means to felicitate the best in the industry, across genres."

The inaugural Chevrolet Global Indian Music Awards, powered by Micromax will air in December on India's leading Hindi General Entertainment Channel- COLORS. Commenting on GIMA, Gaurav Gandhi, Chief Commercial Officer & Head, International Business, Viacom18 Group COLORS said, "We areprivileged to be the official broadcaster of the Global Indian MusicAwards. It is our constant endeavour to create or partner with innovativeproperties that excites viewers across various sections. GIMA is one such initiative to celebrate the excellence in music. We believe in promoting unique and deservingtalent and an initiative like GIMA is a platform to recognize talent across the industry. COLORS Viewers can look forward to a thrilling and memorable musical extravaganza"

Sabbas Joseph, Director - Wizcraft said, "We saw the volume of talent in India and saw the opportunity to establish a common platform for these artistes to be honoured and are proud to finally see this dream take flight. We are very pleased to have partnered IMI, T-Series, MCAI, SAI and other key members of the music industry, journeying forward as essential catalysts for this movement. This commendation has been long overdue and we are privileged to pioneer this effort, while applauding them on a global stage."

The Chevrolet Global Indian Music Awards powered by Micromax are conceptualized and promoted by entertainment and communications major, Wizcraft International Entertainment Pvt. Ltd.

For more information on the Global Indian Music Awards, please visit www.gima.co.in

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

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