The 7 Must Have Items To Sell Information Products Online
Do you have a great idea for an information product
? Selling information online is great way to make money, but there are other things you need to have in place before you can start to earn that cash.1. Give your product a home
The first thing you need to do is to buy yourself a domain name and sign up for a hosting account so that you can build a website. Your product needs a home on the Internet and your own website is the best place for it. A self-hosted Wordpress site does not require a lot of technical skill to set up, but if you don't know where to start you can hire someone to build a site for you.
2. Make your product look attractive
To make your product stand out from the crowd you should invest in some quality graphics for your website header and for your ebook covers. People are visually orientated, if your website looks drab they are more likely to click away before finding out what you have to offer them.
If you don't have the skills to create your own graphics then you can hire someone else to create them for you.
3. Draft a compelling salesletter
Now you need to get to work writing your salesletter. Spend some time researching your competitors to see what their salesletters are like, read some books on copywriting and how to write a winning salesletter.
Now you need to publish your salesletter on to your website with a link to your payment processor. Don't get distracted by adding paid advertisements or links to other websites, when a potential buyer lands on your sales page you want them to just buy your product and not get distracted.
4. Make sure your ebook is accessible
Your information product needs to be saved as a PDF file to prevent your customers from being able to edit the content. The great thing about PDFs is that they can be read on Macs and PCs as well as on iPhones and other smart phones making them really versatile. To convert your document into a PDF you can either invest in a programme like Adobe Acrobat or simply use the free Open Office software.
5. Set up a payment processor
You can't sell your product without a payment processor. There are a number of companies to choose from including Google Checkout and PayPal. If you would like other people to promote your product as an affiliate then you should also consider Clickbank.
Before you start sending traffic to your salesletter you need to make sure that your payment processor is working. buy a copy of the product yourself so that you know what it does.
6. Think about affiliates
Depending on the price point of your product you might find that an affiliate programme is a great way to increase sales. You pay people a commission per sale to promote your product for you, which is great if you like to write information products but are not so good at driving traffic to your sales page.
7. Start driving traffic
When your salesletter is complete you should start driving traffic by implementing an article marketing campaign, commenting on blogs in your niche, taking part in blog carnivals and guest posting on other people's websites.
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