Support Breast Cancer Research With Pink Products
Breast cancer mainly affects women. It is also one of the leading causes of female mortality. It forms in the tissues of the breast, either in the ducts or in the lobules. The pink ribbon is the internationally recognized symbol for breast cancer awareness. One of the most important things that a survivor of this disease can receive is support. Support can be from family members, friends or from other survivors. Support groups usually provide empathy, empowerment and compassion for survivors.
Companies support breast cancer awareness and research by putting pink ribbons or coloring their merchandise pink. They are then supposed to give a certain percentage of what they make in sales to support this noble cause. Companies also have days when employees dress in pink clothes or accessories in support of this cause. In addition, they make contributions which are donated to organizations that support the cause. Concerns are however arising that companies are now using the pink ribbon as a marketing gimmick. They have been accused of using the ribbons to attract sales from sympathizers of breast cancer and then failing to make donations to the relevant organizations. However, with accountability and transparency, this can become a thing of the past.
Another problem associated with the pink ribbon campaign is that, a lot of money is being spent on the campaigns themselves than is being raised for research or treatment. This means that, the campaign defeats the purpose for which it was intended. In addition, some of the companies that are being used to promote these campaigns are also raising eyebrows. For example, the cosmetic companies which use cancer causing substances in making some of their products. It appears that these companies are using these campaigns as a cover up to their business dealings.
Concerns are also being raised that the abuse of the pink ribbon campaign will result in survivors not getting the support they deserve. This is because, as companies continue profiting from the disease, little ends up being done in terms of treatment and research. Issues such as the rising cost of treatment and the plight of survivors are left unattended. In addition, people seem to have forgotten what the campaign is all about and are more focused on the things that they are able to buy. Sadly, it is now becoming apparent that the breast cancer campaign could fade into obscurity like the HIV/AIDS campaigns. These were very popular in the nineties after the AIDS pandemic rocked the world.
Support Breast Cancer Research With Pink Products
By: Peter Gitundu
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