Supermarket Fuel Retail In Europe: Market Size, Retailer Strategies And Competitive Success---aarkst
Introduction
The penetration of supermarkets into the European fuel retailing market varies widely between individual countries and is influenced by specific individual market dynamics and characteristics. This report assesses the impact supermarkets have had in breaking into the fuel retailing market in selected European countries and how this has been achieved.
Scope
*Analysis into the sites and volumes fuel retailing market shares held by supermarkets and non-supermarkets in various European markets.
*Insight into progress made by supermarkets in fuel retail and the main strategies adopted in specific markets to win market share from oil companies.
*An overview of how market conditions influence the penetration of supermarkets into fuel retailing and how oil companies are seeking to counter this.
*Profiles of key supermarket retailers active in the fuel retailing sector including coverage of their fuel, non-fuel and card offerings.
Highlights
Consumers are increasingly being driven to supermarket service stations because they typically offer cheaper fuel prices and enticing promotional campaigns. As shown by Datamonitor research, 13% of motorists in Europe are increasingly refilling at supermarket service stations.
While driving customer footfall at their hypermarkets and supermarkets remains the biggest driver for supermarket fuel retailers, several players in the more mature markets are expanding their fuel offerings in line with changing environmental regulations and consumer demands.
With the entry of discounters, the landscape of the European service station retail industry may change significantly, as they will serve to increase pressure on prices in an already low-margin business. Consequently, traditional fuel retailers will need to balance their prices with their product and service offerings in order to stay competitive.
Reasons to Purchase
*Formulate market share objectives for your company and assess performance against your peers in the supermarket fuel retail sector.
*Develop superior strategies to those of your competitors by understanding the key components of a successful supermarket fuel retail business.
*Make informed investment decisions by uncovering the size of the supermarket fuel retail market and the nature of the competition within it.
Table of Contents :
Overview 1
Summary 1
Executive Summary 2
Cheaper pricing and promotions is the mainstay of supermarket fuel retailing strategy. 2
Supermarkets fuel quality has become a less of an issue for consumers. 2
Supermarkets in mature markets are expanding their fuel offerings. 2
Most supermarkets are not focused on the convenience aspect of service station retailing. 2
France, the UK and Switzerland lead in terms of supermarket service station penetration. 2
Germany, Italy and Belgium are the challenging markets for supermarket service stations. 2
Strategic Issues 10
Supermarket service stations primarily focus on cheaper fuel prices and promotional offers 10
Consumer perceptions about supermarket fuel quality will likely improve in the near term 11
Supermarket fuel retailers are expanding their fuel offer in line with government regulations 12
Few supermarket retailers have standalone service stations 12
Most supermarket service stations do not have a forecourt shop 13
The worlds biggest discounter, Aldi, is now opening service stations at its hypermarkets 13
European Overview 14
In France, the UK, and Switzerland, supermarkets hold a double-digit fuel volume share 14
Supermarkets have a lower network share than fuel volume share 14
Supermarket Service Station Market in France 17
In France, supermarkets have a fuel volume share of over 56% 17
French supermarket retailers have standalone service stations 19
Supermarkets are at the forefront of the French governments biofuels initiatives 19
TOTAL and Shell are planning to reduce the number of fuel outlets in the next two years 20
Intermarch is the second biggest fuel retailer in France 21
Carrefour has the second largest supermarket service station network in France 23
Systme U has the largest number of car wash facilities among supermarket retailers 24
Leclercs entire service station network is unmanned 26
Supermarket Service Station Market in the UK 28
Supermarkets account for one-third of total fuel sales in the UK 28
Tesco is the market leader among all the supermarket players in the UK 29
Consumers are increasingly being attracted by supermarkets aggressive pricing strategies 29
In the UK, most supermarket service stations have separate forecourt shops 30
Supermarkets do not have standalone service stations in the UK 30
The UK service station network has contracted by 13% since 2005 30
Tesco has the largest supermarket service station network in the UK 32
Morrisons offers a fuel card to business customers 34
Sainsbury has the third largest number of supermarket service stations in the UK 36
Asda grabs public attention by initiating price cuts 38
Supermarket Service Station Market in Switzerland 40
Switzerland has a concentrated service station retail market 40
Supermarkets have standalone service stations in Switzerland 41
Migrol has partnered with Shell to expand its fuel offering 42
Coop is the second largest fuel retailer in Switzerland 43
Migrol service stations sell Shell branded fuels 45
Supermarket Service Station Market in Spain 48
The penetration of supermarkets in the Spanish service station retail market is quite low 48
Supermarket service stations are set to grow as the government reduces restrictions 49
Supermarket service stations are gaining in popularity in Spain 50
Most Spanish supermarket service stations do not feature a forecourt shop 50
Carrefour has the largest service station network among Spanish supermarket players 51
Eroski fuel outlets were ranked highest in the 2009 ISSCE Consumer Satisfaction Index 52
Alcampo, a subsidiary of Auchan, also has supermarket service stations in Spain 55
Supermarket Service Station Market in the Czech Republic 57
Supermarkets have a high single-digit fuel volume share in Czech Republic 57
The Czech Republic has a high density of service stations 59
Czech motorists have been switching to supermarkets for their fuel 59
Ahold is the largest supermarket fuel retailer in the Czech Republic 61
Globus offers a pre-paid card for car washes in the Czech Republic 62
Tesco has service stations in the Czech Republic as well as Slovakia, and Hungary 63
Supermarket Service Station Market in Poland 64
The number of supermarket service stations in Poland has grown rapidly since 2005 64
The Polish service station retail market is fragmented 65
Supermarket retailers are likely to expand their service station networks in the near term 66
In Poland, Carrefour has the largest network of supermarket service stations 67
Tesco has the second largest number of supermarket service stations in Poland 68
Supermarket Service Station Market in Belgium 71
Supermarket penetration in the Belgian service station retail market is low 71
Belgiums service station network is highly concentrated 71
Colruyt owns the largest supermarket service station network in Belgium 73
Other countries 75
Other countries have low rates of supermarket service station penetration 75
Very few supermarket players in Germany have their own branded service stations 75
Italy has very few supermarket branded service stations 76
Auchan-owned Jumbo, opened the first supermarket fuel outlet in Portugal 77
In Ireland, Tesco has service stations alongside its stores 77
APPENDIX 79
Definitions 79
Methodology 79
Further reading 79
Ask the analyst 80
Datamonitor consulting 80
Disclaimer 80
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http://www.aarkstore.com/reports/Supermarket-Fuel-Retail-in-Europe-Market-Size-Retailer-Strategies-and-Competitive-Success-45482.html
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