States United States Canceled Slotting Allowance For Efficiency: The Child Care Set Wolf - Gome,
For possible "a new name" of the question, vice president of Gome
, Yang Qing, spokesman has repeatedly stressed to reporters, the country will not be in effect no longer accept the United States other costs. GOME has some cooperation in the industry have said that as the mode of slotting allowance levels in the state of inertia within the United States a larger initial implementation of the New Deal may not be perfect, but it is good to have progress after all.States United States announced it would phase out all of its stores slotting allowance of news, so many
Home Appliances
Suppliers into the sidelines. This country can really complete the implementation of the United States? Can bring much good? Entry fee will not be accompanied by the abolition of the election-bit costs, fees and other names floating Dianqing? Suppliers need to state the problems with concrete actions the United States to answer.
Dare give up this country as the United States monumental amount of income, must have its logic: the abolition of slotting allowance will better stimulate the improvement of quality single shop, the GOME-oriented commodity management and access to net price direction. In fact, the giant home appliance chain Gome and
Suning
Competition between, have come together to improve efficiency.
Break the unspoken rules
Zero for the home appliance chain system, the concept of slotting allowance has always been sensitive. As early as November 15, 2006, the Ministry of Commerce, NDRC and SAIC jointly released the five ministries to "fair trade retailer supplier management approach" to prohibit retailers charge "slotting allowance." However, the transformation "names" of the slotting allowance is still real.
Slotting allowance appliance stores
how high the level of fees? This is a quite difficult question to answer. Different regions, different cities, different location and size of stores, different stands, different product categories, different brands, not the same level of fees. If the generalized discussion slotting allowance, plus up to ten species of the charges, the more difficult to be summarized.
To rate (China) Investment Co., Ltd. Deputy General Manager Xibei Zhao Yan told the "Daily Economic News", to kitchen electrical industry as an example, in Shanghai, to capture the middle and upper level stores in the top five positions, 40 sq m area of an annual fee of about 20 million to 300000 yuan.
While another joint venture brand kitchen appliances leader, told reporters the same position to win, they have to pay about 10,000 yuan / square meter price. "And this year the price had been overweight, and other costs are also increasing integrated."
And
TV
Compared to the level of kitchen electric slotting allowance is not high. An anonymous person in charge of a certain color TV brands told reporters in Shanghai, this category of cost of 300 000 to 60 million; in some strong flagship store, to get a good position, even the cost of their approach Up to one million yuan.
This is just the beginning. Next, suppliers have to face the costs of a series of dazzling: bar code fees, management fees, DM
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Fees, promotional fees, Dianqing fees, festival fees, rebates point deduction, and even store the promoters are also sent by the supplier. Even worse, many of the cost before the project can be directly set up local branches, which allows suppliers to carry a heavy burden. As the charges are opaque, suppliers and even difficult to measure in a store of their own in the end earn much profit.
"If we do not change, longer follow this model at most 3 years, we will be coming to an end, the supplier is unable to assume such pressure," Xibei Zhao Yan said that in this model, suppliers every year forced into a huge but little effect of
Marketing
Costs, it is "a waste of resources."
Dealers wait and see
Slotting allowance abolished, the country welcomed the U.S. at the same time, it was a lot of questions. "Listen to his words and deeds," the United States for most manufacturers state this attitude.
"How could indeed be abolished?" Kitchen appliance brand in the aforementioned joint venture for the eyes of the chain has always been a strong fixed income business is impossible to lose money. He said that even if the really do not accept slotting allowance, the other "extortionate charges" are cut, chain stores simply can enhance supplier rebate, "for example is already provided for
Sell
Amount of 10 points, and now raising three, store revenue and will not be affected. "
For possible "a new name" of the question,
Gome
Vice President, Yang Qing, spokesman has repeatedly stressed to reporters, the country will not be in effect no longer accept the United States other costs. GOME has some cooperation in the industry have said that as the mode of slotting allowance levels in the state of inertia within the United States a larger initial implementation of the New Deal may not be perfect, but it is good to have progress after all.
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