Split home appliance chain retailers rise "type of financial exploitation" theory - chain,

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Split home appliance chain retailers rise "type of financial exploitation" theory - chain

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Recently, some good and looks like a professional researcher dished out financial institutions, "exploitation" on the point of view. United Securities researcher CHUN POST AND TELECOMMUNICATION that the home appliance chain retailers, "eating suppliers", that is, its profits mainly from the supplier rebates and access fees. Meanwhile, the home appliance chain retailer supplier of funds for big invasion "without the cost of financing" in order to achieve a "type of financial survival." In this regard, Gome Chairman Huang Guangyu that "the isolated pseudo-proposition sounds very appealing, but because the author lacks a comprehensive system of home appliance retail chain industry, the deep study, so shallow, pale," president of Suning Appliance Sun Weimin also severely condemned this claim as "very ignorant!"

Rational people seem to be more objective view of home appliances retail chain shown by various phenomena:

First point of differentiation should be viewed over the rise of the phenomenon of home appliance chain retailers.

Rise of home appliance chain retailers have a very deep historical background reasons:

With the scientific and technological progress and development of productive forces, the customer (Customer) rising levels of consumption, competition among enterprises (Competition) increasing, coupled with globalization, information technology driven by global politics, economics, society respect the enormous change (Change), China has entered the diversity of user needs and market changes, the uncertainty of the "3C" era. Since 1996, China's apparent oversupply the market, customers become more sophisticated, more and more difficult is to please, they are more rational, with more quality / price conscious, the demand for more diverse, more the pursuit of mental shopping feelings, and household appliances serious cause homogeneous goods price elasticity are higher, and so the power to greatly enhance the end-buyers, consumers and a strong position.

In this environment to GOME, Suning, Yongle, represented a more advanced new home appliance retail formats as more professional, better service, greater operational efficiency so as not competitive enough to win the department stores, appliance franchise store, thus shortening the channel length, improve the channel efficiency, combined with closer to consumers because of strong pricing power, was an unprecedented development. The right of American Studies retail Professor of Retail Business Development wheels proved this theory: one hundred years of development in retail history, the new business state retailers will always be more efficient, more professional, characterized and advantages of the existing retailers and the industry gradually gained the competitive edge.

The waves pushed before, facing the tide of history, no one can stop them.

Second home appliance chain partners should be regarded as rare opportunities for development. Half a cup of water for the understanding of a matter of opinion things, optimists, pessimist's view might be different, but it is important to look at the problem Syndrome and take measures while avoiding disadvantages. In recent years, there are always some countries, the international clamor of the China threat theory, its roots in these countries can not face the rise of China can not face their own decline in relative competitiveness, so the total find some excuse to cover up their incompetence. At the same time, some other far-sighted countries able to see China as opportunity, through the rise of China the opportunity to strengthen exchanges with China to achieve win-win situation, Korea is an excellent example, since 1992 China-ROK diplomatic relations, South Korea to seize the rise of China to vigorously promote economic and trade cooperation opportunity, access to the huge economic benefits, such as: China and South Korea established diplomatic relations when the trade size from 50 billion U.S. dollars to 90 billion U.S. dollars in 2004; a conservative estimate, the China-ROK bilateral trade, South Korea accumulated exports to China have more than 150 billion U.S. dollars surplus.

In the retail sector, Wal-Mart suppliers are good at lowering the price of the skill is almost second to none, its procurement in China, three U.S. dollars changed hands in the United States 30 U.S. dollars shirts for sale too often the story of the newspapers, but the fact that SMEs take Wal-Mart on the wheel, with the example of Wal-Mart, the world indeed not unusual.

Winners tend to be more adept at finding ways to justify the failure is always used.

Third, retailers profit model, in essence, there are some similarities, there is no pattern for export earnings press the issue.

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