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Mobile Commerce: More Than Mobilized Business for Online Retailers

Mobile Commerce: More Than Mobilized Business for Online Retailers

Mobile Commerce: More Than Mobilized Business for Online Retailers


Did you know that now you can do much more by using your mobile phone than booking movie tickets or making reservations in flights? You can actually do shopping by using your mobile phone. According to a study by Coremetrics, about 5.6 percent of Christmas shoppers accessed a retail website via their mobile phones. You will be amazed to know that about 59 percent of the US consumers use their mobile phones for holiday shopping. So, you can see that the trend of shopping via the mobile platforms is fast catching up. The online retailers are taking this fast increase in the number of customers of mobile shopping as an opportunity. They are integrating m-commerce into their marketing strategy.

Almost all major retail businesses have some or the other form of mobile presence. The groups of consumers who prefer to do shopping using their mobile phones have a different mindset than those who prefer other means. Depending on the reasons behind their engagement with a particular retailer, consumer's expectations also vary greatly. So, retailing business via mobile phones basically balances on the relationship between the businesses and respective customers.

Purchasing products with the help of mobile e-commerce platforms is truly much more than just mobilized business for the online retailers. It is the best way for earning maximum revenue in a short period of time. The process of selecting, buying and redemption can be completed within a few minutes. Whether it is groceries or clothes, accessing to the best stores is not tough anymore! The online retailers using mobile platforms for marketing their products also are able to share various information and news with their customers about the upcoming products, new products to be launched at the store, and general availability information.

With the advent of online retailing, the customers can now complete their shopping within having to leave the comforts of their home. It is also advantageous for the retailers. Online buying reduces the possibility of chaos and confusion at the store. As payments are made immediately, there are no questions of debts or dues. Moreover, such a system also lets the retailers to keep track of the money collected through selling. The best part of using mobile platform for business is that the stores are open 24x7 for customers to buy goods and necessary items. So, while with a conventional store retailers can only make business up to certain fixed hours of the day, a mobile platform allows them to do business at all times.

Truly, businesses with the help of mobile platforms have become mobilized. Such a technology has eliminated the possibilities of any business problems. The benefits of using mobile platforms for business have impressed so much that reputed e-commerce websites are also coming forward to adopt mobile commerce software and solutions.

With so many advantages of mobile commerce for businesses, you should definitely include m-commerce strategies to your business strategies. Mobile e-commerce software like Cart2Mobile is a good recommendation when it comes to choosing a suitable mobile software platform. Over the years the software has helped many online retailers to gain good momentum for their businesses.
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Mobile Commerce: More Than Mobilized Business for Online Retailers