Six Tips On How To Improve Your Holiday Sales Online
Increase your holiday sales online this year by following these five easy tips
. Owning a sales based website isn't rocket science but it does require some creative thinking. Design, layout and ease of use are only a few things to keep in mind this holiday season.Decorate your website with holiday-themed graphics. Holiday decorations such as snowmen, reindeer and snowflakes have proven to increase traffic. Increased traffic turns into an increase in sales and profits.
Consider adding a few small bows or ribbons on the pictures of your products. This gives customers the idea of gift giving. Don't go overboard with animated graphics, just enough to make the holidays bright.
Improve Customer Relations
Word of mouth is still the best marketing tool available. Treat your customers well and they will spread the word that your website is the place to shop. Social networks allow news to spread much more quickly now than it did years ago.
Social networking allows like-minded individuals to blog and join conversations and groups where they can share information. One single blog post may be read thousands of times. One woman in an online group can influence the buying habits of 20 more.
Design Your Website for Female Shoppers
Women make up about 75 percent of online shoppers. Women often tend to look for the best deals including discounts on items and shipping. Free merchandise with purchase is a very powerful attractant to female shoppers.
Making a purchase and getting something for free attracts shoppers unlike any other promotion. Curiosity about the items they may receive simply for shopping at your website will at least bring more traffic.
Precise Descriptions
Your online customers can't feel the material or quality of the item they want to purchase. The passing on of information is entirely up to you. The better your descriptions are, the more sales you will make.
Describe the items in your shop in easy-to-read, everyday English. Consumers want intricate details when possible. This is especially important on auction websites like eBay.
Keep the Shopping Experience Easy
Not all consumers are familiar with navigation and shopping carts. Your website should cater to the customer. While they're looking at a product, display pictures of similar products or products that work well with the one they're currently viewing.
Up-selling is the process of selling an item that's slightly more expensive or additional items that work well with items already in the shopping cart. Make it your job to get those items in front of your customer.
Attract New Customers
Promote early to attract new visitors. Compose holiday based articles or newsletters to send to your mailing list. Distribute your articles to as many online publishers as possible.
The idea behind any marketing campaign is to capture the attention of new visitors. Increases in traffic bring with them increases in sales. Every sale gives you the opportunity to build a relationship with a new customer.
Treat every sale like it is important. Make each customer feel like you truly appreciate their business and they will pass that feeling along to others. News about your website will soon circulate due to word of mouth or social networks.
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