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Simple Strategies To Build Your Business Using Facebook

Simple Strategies To Build Your Business Using Facebook

One of the hottest topics in marketing circles today is Facebook marketing

. There is more than one way you can build your business using Facebook. You can do pay-per-click (PPC) advertising on Facebook. You can also build your business organically using Facebook. It is the latter way that I am going to cover in this article.

The big key and your main objective when you want to market on Facebook is to build a large list of friends who have a genuine interest in what you provide. Makes sense, and sounds simple, but the question is how do you do that?

One great way to do this is to go to the Facebook pages of other "gurus" in your niche. Then send out friend request to all of each guru's friends. The reason for doing this is that you already know that you are targeting people who very likely have an interest in what you offer (or at least in information related to what you offer).

Remember that smart marketers seek to position themselves as experts in their niche; someone who can provide a SOLUTION to a problem or an issue. Your goal is to attract leads who are looking for that solution, not to who are looking for your company or its business opportunity. This is how you create a loyal, growing and profitable list.

So as you're building your list of friends on Facebook, what you want to do next is to focus on creating a relationship with that list. There are a number of ways to do this.

You can click the "Like" button for things on the pages of people on your friend list. You can post things on your Facebook page related to your family and your personal life. Occasionally, send out (post) a link or offer a free report regarding something related to your niche that will be helpful to them.

By building a relationship with your Facebook friends, you will also build loyalty and trust with them. They may tell their friends to "Like" you and your page too. You can already start to see the power of this...

When marketing using Facebook, you want to always keep in mind your main mission, which is to build yourself a list of loyal followers. You are not trying to make instant sales or signups. You want to build a list and you want to build loyalty.

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Simple Strategies To Build Your Business Using Facebook

By: Terry Duff
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