Simple Seo Practices For Your Online Writing
Search engines like Yahoo, Google, Bing and others continually crawl the web looking for relevant content that answers the needs of its users
. It indexes or stores links to its findings in an enormous database. SEO, or search engine optimization involves writing copy that is optimized to improve the ability of search engines to index and rank a site, thus bringing it more organic traffic through natural searches. By choosing terms that are frequently searched for and wrapping them in relevant content, you attract targeted traffic, whether it be a website or blog, an article or other type of copy.
Optimizing your content involves choosing and using methods to make your copy relevant to a particular search term or user query. The first step in optimizing copy is to choose a single keyword or keyword phrase that will be the theme for your copy. Use a keyword tool that will reveal the exact words or phrases people use in searching a topic. Your entire page should be written around this one keyword or phrase.
Always use your keyword in the title, since this is the first thing a web crawler notices and search results show. Construct a title that reads naturally and also attracts reader attention. Keep it to around 70 characters, since results on a search engine generally show titles of that length.
Another way to increase the optimization of your site or copy it to always include a description, telling what it is about. This should be a short piece, and again must include the keyword or phrase. This summary can be a meta description for search engines to find, some short copy, a sub-heading on a web-page, or even just the first paragraph. Within Word-press, for example, is a section that allows you to add this description, increasing the SEO.
You can emphasize keywords within your article in a variety of ways. Use H1 and H2 heading tags, bold your initial use of your keyword phrase or even write copy using bullets. This will make your site's indexing easier for web crawlers to note your keywords and their relevancy and boost your page SEO.
You should also use one or two other relevant keywords or phrases from your initial keyword research results that closely relate to your primary keyword. Search engines that analyze your pages will look for not only your main keyword, but look for related phrases that commonly are searched for. Just make sure that all keywords are used in a natural and flowing way, and in a density that appears natural to a reader.
Images and videos are indexed highly by search engines, and need special treatment to optimize them and bring traffic. Always use Alt and title tags for your images, and make sure they contain your keyword. An Alt tag informs the search engine spiders about the type of image, as well as showing up as alternative text if an image does not load. This is another natural way to include keywords.
As you create your posts or pages, hyperlink some of your keywords to other pages on your site. The destination page must contain information that relates to the keyword link. By making these relevant content links within your site, it will contribute to the overall site authority or ranking. Occasionally link also to quality authority sites or pages to further improve your ranking.
Use these SEO techniques to increase your visibility with search engines, thus increasing page ranks. With writing that adds value and is very readable, and search engine optimized, then your will also boost your website traffic.
by: Darell Belen
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