Should the government support health care commerce by forcing citizens to buy insurance or pay a tax
Wherever you fall on the debate, your medical practice marketing and medical advertising
budgets will have to come under review, as will your medical practice management in general. Patients are upset, having very clearly defined opinions on either side of this matter. They may want to discuss it with you, outside of normal medical questions. How you present yourself from a public relations, medical advertising, and healthcare marketing standpoint can reassure patients that you will continue to offer the same high standard of care no matter what happens with the proposed Act. Your medical marketing and medical advertising campaigns might stress the fact that while insurance coverage may seem uncertain, your level of compassion and care is not. Opening a medical practice is daunting enough without these issues at stake, but there it is: Another challenge to your medical practice management.Should the government support health care commerce by forcing citizens to buy insurance or pay a tax
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