Should I Advertise My Micro Job Listing?
Whether you follow an immediate sale or just to get a favorable reaction from the client
, leading to the completion of future sales, advertising is certainly the most effective tool in this area.Here are some useful tips which will help your ads produce the desired result.
Before you settle down, set clear objectives that you need to achieve with your ad: Who should use it? What concrete outcomes do you hope to bring in a certain time? What are the indicators based on which you will appreciate that the listing was successful or not?
Choose your target segment for your gig tasks. Some products are specialized and target a narrow market segment, others correspond to larger categories of potential buyers. If the products or services are first class then it is clear from the beginning to whom your offer is addressed. In the second case, however, you will have to decide to which customers you address each claim separately.
Set an overall goal. It is not enough to say: I want an increase in sales. Before creating an advertisement, put on paper what you want to achieve: following the reading, hearing or viewing the ad, I expect the customers (here, you can insert the particular category of customers that you are targeting) to do the next thing..... Then, after finalizing the commercial, consider whether it will determine people to react as you want them to.
Decide where to advertise, in order to reach your relevant target segment. In case you are looking for a business partner for your gigtasking, your advertising will find its place both on the business websites and in an economic and an online social marketplace.
Place your ads where people seek information related to your industry. Advertising pays off anywhere it can be seen by those interested and it is more effective if they find it looking where they need that type of product or service.
Before writing your ad headline (title, first sentence), type the end sentence, the one that should be a call to action for the reader. To write this, return to the goals you have set up initially. What do you do for the people who read your ads? Whatever it is, it must be said explicitly in end of the commercial.
Write your headline. This should be the perfect call to action, the two elements complementing each other. Thinking of some funny headlines or playful? Not applicable. There are more effective headline sites that explain exactly what you have to offer and to whom.
Create the ad text itself. Think of your ad like a sandwich: the headline and the call to action in the end are like slices of bread, but the flesh is in the middle. Both the headline and the call to action are important: the first to attract attention towards your Internet business, the second to determine the client to act, but the advertising body has a major role - to enhance the promise of the headline and provide sufficient details to make the client take action.
Write the advertising as you address to one person. Try to imagine a buyer sitting right in front of you. What would you say to him or her personally? This is the right language, a face to face discussion with the consumer.
Be concise, focus on your offer. The advert is not the place to expose all the benefits that someone would have to buy from you and test all your services or products offered. Focus on points of interest that will lead the reader to act. If you say too much, you risk getting the users of the mini jobsite bored.
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