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Shishi Government attaches importance to corporate trademark and brand strategy of shoes and apparel

Shishi Government attaches importance to corporate trademark and brand strategy of shoes and apparel

Shishi Government attaches importance to corporate trademark and brand strategy of shoes and apparel


Recently, in Fujian Province, Quanzhou City Assessment of well-known trademarks, Shishi City of Industry, said the lions and other eight companies side by side apparel Nike Air Max 90 product trademarks were among the 2010 Fujian Province, Hoi Wong and other 10 million mark by the enterprise products Comment on well-known trademarks in 2010 in Quanzhou City. It is reported that SAIC, Shishi City, a total well-known trademarks in China identified 9, 97 in Fujian Province, Quanzhou City, 59 well-known trademark, trademark development, according to China's third hundred counties.

At the same time, due to the rapid development of footwear industry, the labor shortage has become the town of Southern Qiang Zhang a serious problem. According to statistics, the town has reached 1.2 million people currently out of job, lack of work but still more than 5,000 people. In the South Zhang Qiang, a worker in the shoe to work eight hours, the minimum wage is 1,500 yuan, a sewing factory workers do not have to go to work at home sewing, earns 2,500 yuan a month or more. Currently, South Zhang Qiang Nike Air Max 2009 Shoes employment has more than 20 radiation surrounding villages, 5 townships, 4 cities and counties. To attract farmers to the south around the city and county employees Zhang Qiang, each shoe are buying a large limousine foreign workers. Now, the town shoe transfer of foreign workers to work in the large car has more than 50 vehicles, to recruit workers, and some shoe to increase welfare, and some wage increases, the competition was very fierce.

Currently, Shishi City, a total up the total number of trademarks registered trademark of 17,025 ranks second in the province, mainly in the clothing, Nike Air Max footwear, sporting goods, hardware, food and service industries; which SAIC identified nine well-known trademarks in China , 97 in Fujian Province, Quanzhou City, 59 well-known trademarks in 2009, "China Trademark Development hundred counties (cities)" Award was awarded third place.

Lions municipal government has always attached great importance to implementation of the trademark brand strategy, and guide enterprises to actively apply well-known, well-known and famous trademarks, and continuously improve the product's Air Max 24-7 market share, visibility and overall competitiveness; through years of continuous efforts and innovation, and made remarkable achievements .
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