Shielding Your Online Reputation
Todays primary reputation management concerns come from Google
, Yahoo, and Bings first page results. Undesirable feedback found through those search engines can ruin your good reputation instantly. Never has it been so effortless and quick to have your reputable name wrecked in front of millions of people.
It essentially can take less than 30 minutes to submit a detrimental post on internet sites such as rippoffreports.com. These results frequently rank on the first page on search engines and can reside there for the planet to look at.
Many of these kinds of customer grievance sites won't take down a harmful post, even if individuals can provide evidence that:
The published material is false
The situation has been settled
The unfavorable has been published by a disgruntled worker or adversary
unfavorable listings such as these can stay on the first web page on Google for numerous years into the future and could very well have a disastrous result on your position and your company. Hence, supervising your online standing proactively and in hindsight - is very important for your and your business.
So what are the steps you can take to deal with undesirable postings that show up on search engines?
Before we get in to what exactly you can do, lets discuss a bit about what not do to:
A lot of firms and professionals reply to damaging item listings by publishing their own rebuttals. This methodology is not a good idea. Your rebuttal is likely to only persuade other people to respond and add their own viewpoints to the undesirable opinion. As a result of this regular interest, the unfavorable listings search engine ranking will certainly rise. Additionally, this regular activity could make ita lot more problematic to out-rank and force the ranking off of the initial page on Google when you ultimately choose to implement a Search Engine Reputation Management campaign (SERM).
If you need to guard yourself from these kinds of issues it is recommended to employ in an online reputation management strategy that consists of a two-step strategy:
Step One: Build Favourable Listings
Googles search engine ranking results return as much as 10 listings on the first page. In nearly all cases, businesses and people will have one or two entries regarding them on that first page. What exactly that means is that you're totally exposed and susceptible to have your character damaged worldwide should anyone decide to take-out their own aggravation with reference to you online!
The answer to this particular challenge is to develop search engine optimized micro sites, business profiles, well written articles, and press releases that include positive information related to you or your business. Those postings are developed to take the top pages and position beside your principal site when a person googles your identity. Consequently this method will shove down damaging listings out of the top internet pages on Google and allow you control over your online reputation management.
What listings should be developed as part of an online reputation management campaign?
Micro Sites
One of the least complicated ways to get a first page listing when someone googles your name is to roll-out domain names with your name in the URL. Example:
yourname.com
your-name.com
youname-online.com
At the very least, produce material for your home page, about us page, and contact us page. Its necessary to optimize the pages for search engines using your name in the page title, H1 Tag, and website content. Dont use the same content all over a number of pages or multiple sites. Each article you create really needs to be distinct, since duplicate material will not rank well on search engines.
A note about content development:
Dont try to scrimp by using the identical written content twice. The articles will not rank and you will throw away your time.
Business Profile, Hosted Blogs, Content Sharing Sites, Social Networking Profiles
There are hundreds of online business profile websites that make it possible for you to list yourself or your business at no cost. Nevertheless, its crucial to target your hard work on sites that possess a real possibility of ranking on the first page on Google, Yahoo and Bing. Here is a short list of some of the most critical URLs that will have a real opportunity of ranking on those well known search engines:
Business Profiles:
linkedin.com
merchantcircle.com
businesscard2.com
Hosted Blogs:
wordpress.com
blogger.com
Content Sharing Sites
slideshare.net
hubpages.com
Social Networking Profiles
Twitter.com
Facebook.com
Important: In the course of the sign up process, use your-name as the username if possible. In a lot of situations this will finish in a URL that incorporates your name which will assist you in obtaining search positions for this listing.
Example:
yourname.businesscard2.com
Merchantcircle.com/business/yourname
yourname.wordpress.com
Press Releases
Issuing press releases with companies such as Marketwire.com can get you a first page ranking in just 24 hours. Make positive you provide your name in the title of the press release as well as in the body copy.
Step Two: Boost Positive Listings
After the preliminary development phase it will take somewhere between 6-12 weeks before you can hope to see the earliest positive listings appear on the first page. In most cases this tactic on its own is not enough to over-rank the unfavorable listing and knock it off the first page, especially if the unfavorable listing shows up very high on the first page on Google.
What is needed in these situations is a link building campaign pushing the freshly designed listings. This effort will over rank and force down the destructive listing. Over time, this produces a virtual wall of protection involving your sites and detrimental listings that are being posted online.
Recovery Time
The time it takes to eliminate a negative listing from the first page on search results can differ considerably and depends on the following reasons:
How high the negative listings ranks
The amount of undesirable listings
Fame of the brand/name
Level of popularity and relevance of the negative URLs
The amount of commenting on the negative write-up
Activity on the domain that hosts the negative article
by: Christian Neeser
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