Shell Start "witnessed a tour of the Ferrari" activities - oil, Ferrari - Automotive supplies industry

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Shell Start "witnessed a tour of the Ferrari" activities - oil

, Ferrari - Automotive supplies industry

Professional race track in the Ferrari test drive top-level sports car in person, feel the Need for Speed Ferrari F458, Ferrari explore the depths of the mystery of all - this is the world's millions of car people want, is superb master of master ultimate dream. Now, Shell Lubricating oil China will control the master opened a tour of this extraordinary.

2010 4 26, official launch of Shell Lubricants, "you're not ordinary, extraordinary challenges - experience the Ferrari tour of" large-scale consumer events. The event follows the 2008 and 2009, "you do not extraordinary, extraordinary challenge," the third quarter of the previous two quarters activities are very popular, tens of thousands of consumers signed up for, through fun and challenging set of activities in one so that driving skills, car maintenance knowledge and courage to harness the spirit of the challenge overall. At the same time consumers experience the Shell Helix Ultra the ultimate in clean oil and the resulting protection exceptional driving experience.

Now, "you do not extraordinary, extraordinary challenge," officially launched in the third quarter of the big screen. From now on, Shell car in China to recruit 10,000 people to participate in the selection layer, and finally determine the best six extraordinary control expert, flew to the home of Ferrari - Italy, Romania began a life of horse that hard to find the Exploration of the brigade.
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In Italy, six from China's extraordinary control master not only the professional circuit in the Ferrari test drive the latest sports car Ferrari F458, will also control the masters from around the world together from several in-depth understanding of Ferrari Legends. Ferrari factory tour to see Shell engineers for each line of Ferrari sports car developed the latest oil products, high-performance engine for superior cleaning protection; lucky players will also visit the Ferrari factory a confidential department - Motorsport Department, visit the world famous production base of F1 racing.

As the world's leading manufacturer and supplier of lubricants, Shell Lubricants is committed to F1 oil technology into civilian use, the high-end fully synthetic oil Shell Helix Ultra, 95% of the composition and Ferrari F1 the same race-specific lubricant, it's outstanding performance recognized by more and more Chinese consumers. Shell purpose of organizing this event is to allow more owners to experience the ultimate in clean Helix protection and the resulting extraordinary driving experience, and through layers of selection and, challenges and driving skills, car maintenance and three levels of mental challenges have been fully upgraded to achieve extraordinary from ordinary car owners to control the master of the leap.

Shell motor oil, according to mainland China and Hong Kong, Yang Fan, director of the regional market introduction, this event will last 8 months, the country of people for thousands of car after the commencement of the recruitment of today, through the Regional Challenge Challenge and the network layer layer selection, 35 owners stand out from thousands of participants, focused on Shell to accept professional training and official certification of oil a professional driving training. Simulation of PK in the final race venue, six have superb driving skills, extensive knowledge and extraordinary challenges conservation spirit of the master expert, will embark on tour of Ferrari.

Sustained for consumers to create such a high platform behind the activities is sincere Shell and Ferrari Cooperation In miniature. In the past 60 years, Shell has the technology with a strong advantage for the Ferrari F1 team to provide exceptional oil and the most cutting-edge technical support to help the team challenge the speed limit again and again, has made 10 FIA F1 Team drivers world champion and world champion 12 times.

Join Ferrari, Shell developed a stringent test to challenge the F1 circuit of the world's leading lubricant products and technologies. Witnessed a tour of Ferrari will allow more consumers to experience the Shell Helix Ultra's excellent performance, enjoy the superb driving experience.

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