Shanghai Paradise Once Again Lead The Industry Listed Overseas War

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From the fund manager said that China's third-largest consumer electronics

Retailers ?? Shanghai Yongle Home Electricity Device company plans this week

(September 19, 2005) Issued in Hong Kong IPO, issue size of 1 million, the company name in Hong Kong

Listing Will be changed to Heaven appliances.
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Previously, the company's chairman Chen Xiao said, because

Capital Market reasons, Yongle will delay time to market. Paradise is second only to China

States United States And Suning Electric's third-largest

Home appliance chain Giant. Founded in 1996, turnover of about 15.9 billion last year. Paradise now has more than 140 stores nationwide, the company plans 05 outlets in the country reached about 200.

Upgrade through IPO Competition Superiority It is reported that the Paradise, one of the sponsors listed on the Morgan Stanley owns 27% of the shares, equivalent to 456 million shares. After the IPO at the issue is expected to Morgan Stanley's equity will be diluted to 21%. Analysts said Hong Kong-listed Paradise is achieved

Overseas Listing First step. In the rival Suning, Gome have the necessary funds through the listing to resolve bottlenecks in the expansion, the Yongle route through Morgan Stanley has taken a substantial step. Competition will be the next home appliance chain of human resources funding strength of the transition to competition Competition.

Based on the Chinese metropolis of the country the United States, Suning and Yongle three giant home appliance chain, in 2004 has accrued from the capital market

Financing More than 400 million U.S. dollars. 2004 Wing-lok has also been to the investment bank Morgan Stanley, private equity funds of 50 million U.S. dollars. 2004 Hong Kong-listed Gome, financing 338 million Hong Kong dollars. While Suning also the domestic securities market financing 49 million U.S. dollars. From 2002 to 2004, the three private home appliance chain stores doubling the number to 500. This is undoubtedly a good thing for consumers, but

Appliance Retail Traders are concerned, it means that the pressure on revenues and profits are increasing.

Competitive earnings down Retailers are chasing fast-growing domestic market, China's urban per capita disposable income of households, from 1996 to 2004 doubled to 9,422 yuan, equivalent to 1165 U.S. dollars. According to the National Information Center data, in 2004 household appliances and consumer electronics products

Sell Volume reached 64 billion U.S. dollars, over the past six years, the annual growth rate of about 14%. Audio-visual products such as televisions and

DVD About 25% of the market.

Credit Suisse First Boston, said appliance retail sales decline is the acceleration due to fierce competition in home appliance giant. According to China with

Locks Federation of data, large chain retailers rose 30% in 2003, an increase of 48% in 2004, while overall annual revenue growth rate from 53% in 2003 down to 44%, also as a key indicator annual income per square meter in 2004 fell 23% to 28,100 yuan, while

Salary

, Rent, etc. are up 4% -13%.

Shanghai Paradise Once Again Lead The Industry Listed Overseas War

By: frbiz2@foxmail.com

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