Separating Personal And Corporate Branding Online
Despite what happens, everyone has a distinctive brand
. It isn't all about the car you drive, the restaurants you go to, or even your fashion sense, it is about what people think about you as a person. What is the impression you express unto others? Do they deem you as hip, sleek, a stand-out, or just an average guy? This can reflect openly on your business especially because information can spread simply through social internet.Some individuals think there's no tension between personal and corporate branding. But it will really have an effect sooner or later. This is especially true if your company provides services. If you are involved in the communication with stakeholders, their personal impression of you directly affects your business reputation.
Personal Branding
Savvy business owners know that their personal brand should be protected and maintained. Those who are in the consulting or professional industry particularly know its vitality. This is due to the fact that their professional services and knowledge will have a direct blowon their personal brand. If they opened up their own practice, this affects their company brand as well.
In personal branding, credibility is the key. There are many different ways to get yourself recognized. Start a blog, network with people in the same industry, create helpful podcasts, and promote yourself. It is really important to have a strong personal brand if you look forward to advancing in your career or turn your business into a success.
Corporate Branding
On the other hand, corporate brand may refer to the company you work for or a business you started. In the former, know that the corporation is bigger and older than you. Do your part, provide excellent work, and don't be shy in receiving recognition. In the case of the latter (when you own the company), look into how others has developed.
Essentially, every progressive company made it for the reason that they met unsatisfied demand or created new markets for themselves. Always strive to bring better value to the customers and they'll return the favor with purchases and loyalty. By value, this doesn't only mean providing a good product/service, it goes beyond that. Make a difference to your offer from the competition and make it certain that it's compelling enough to buy. Make customer service as the main principle of your business as well.
Conclusion
The internet today has opened the door for the integration of personal and corporate branding. It might be difficult to separate the two now that information about you can easily be shared but it is still possible. Stick to your work ethics and make sure that personal information are kept private in social networking websites.
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