Saving Time And Energy
Enthusiastic, cheerleading style articles touting the latest tech tool as the solution
to all of your marketing challenges are fun to read but they seldom provide enough information to make a solid business decisionPut yourself on a short rein, and donot let enthusiasm for the flavoro the week be your only guide. Do your research. Discover what demographics are adopting the technology being touted: the audience for Twitter powered microblogs is different than the crowd downloading podcasts onto their cell phones.
Longevity is definitely a relative term in this environment internet trends move at the speed of light. However, longevity is key in determining when a fad has staying power: blogging has been around for years now, and has proven business applications, while other, newer tech applications have yet to prove themselves. Consider if you want to be on the cutting edge, taking the risk to try out the new tech and benefit by being an early adopter, or if you be more comfortable going with a known and proven platform.
Step Two Seek Out Reputable Resources to Serve as Guides
While you are doing your due diligence and researching this new technological tool, you will want to pay special attention to where your information is coming from. Not all resources are equally valuable. Look to those individuals who are consistently cited as an Expert by others its a good idea to have a rule of three for this. If three disparate sources all reference the same individual or work, theres a better than fair chance that that resource has some real value that you can benefit from.
Remember, you do not have to limit yourself to online research, although that's often the quickest and easiest way to find information. Check print media if a tool is well established enough to have books devoted to it, chances are it can be used to help you promote your business effectively.
Step Three Identify What You Want To Accomplish
Set a clear goal for yourself. This goal needs to be specific, quantifiable, and realistic. Rather than saying, I want to be on You Tube because everybodys there consider, I will post four videos a year to You Tube, each one focused on a different segment of my area of expertis
Knowing what you want to do is essential. Having an end objective allows you to figure out what skills you need to concentrate on and which ones are irrelevant. For example, if you want to build your business through blogging, you can do so without ever once picking up a book on video podcasting. Instead, you can focus on learning how to write a great blog entry, how to promote your blog, and strategies to raise your blogs visibility.
This step allows you to save time You only have a limited amount of time to devote to this new tool, so you want to be efficient.
Step FourLearn the Vocabulary
Make life easy for yourself Before you start diving into the hows, whys, and how comes of any new area of study, take an hour to familiarize yourself with the vocabulary you are going to need. Every technology has its own language, specific to what you are working on.
Think of this vocabulary as similar to the professional jargon you use when conversing with colleagues. Its likely that your conversation might be unintelligible to the average listener, unless you took the time to define and explain the terminology you are using.
Chances are you do not have someone there to explain confusing terms or unfamiliar language to you and if you try to forge ahead, hoping to pick up the meaning in context, you'll find yourself frustrated and no closer to achieving your goals. It may seem like wasted time to focus on vocabulary early in the process, but language makes comprehension possible
Step Five Do not Reinvent the Wheel
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