Rob The Joining Trader Resources
Sally sharks as industry in a relatively new brand
, it also have a deep feeling, the brand's deputy general manager GaoKePing said: "our chun xia launch at the end of last year is over, do not have method, and now the whole field status is such. However, the product in March this year just listed, because this winter weather has not particularly long, warm, even listed in advance, also won't have good sales performance. Summer cool products sales cycle is short, expected qiu dong new product will be listed in August. Listed can according to the market demand decisions, and new product launches but not a little delay, because launch to appeal to the joining trader and agents. "The market is limited, especially in the primary market, now agent and join shangdu cautious, design, quality is not they examine only standard, they wish to join the brand can more early, faster open markets." GaoKePing say so. In order to rob to join resources, brand must ensure that the joining trader's benefit, this is "rob early" another reason.In addition, because early in the new listed six months ago was finished, investment in which city, brand market: what kind of publicity activities all clear-sighted, with sufficient time for terminal training and market promotion.
Brand new products, but also exposed released ahead of a lot of questions. Precisely because the brand, the lack of competitive advantage without a core, so when one or a few brands industry released ahead of new product, other brands do not want to "wait", completely not consider his own ability and purpose, the new product competitively timeline elect, says the earlier the better your chance will be plundered dealers, seizes the market.
Sally shark textile company of GaoKePing said: "the brand the whole plan ahead very test enterprise basics, contains two aspects of development and operation. Now one of the biggest problems is the total industry research ability is poor, many small brand even still exist plagiarism. Many brand will be issued in advance, also of protection of their design patent." In the maturation of home textile industry, "rob early" can be a means of competition, but it shouldn't be trepidation.
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