Reverse Logistics – Delivering Through Unfinished Business
Reverse Logistics Delivering Through Unfinished Business
Reverse logistics is one of the important parts of supply chain management. In the logistic business use of this term is done often to ensure work is done in smooth manner. This term, back in 2000's was ignored because there was no medium where it could be practiced. Lately things have changed and online purchase has come in the picture. Online purchase completely relies on supply chain management solutions that help in creating a link between the consumer and manufacturer. Reverse logistics takes place when the delivered goods needs to be sent back to the manufacturer due to some problem or defect. Reverse logistics has picked tremendously since online websites have been registered and promoted. To deliver high end performance and efficiency, use of reverse logistics is done. Online shopping is the latest trend or attraction for commencing trade activities. To cater the requirements of online sell and purchase use of reverse logistics is done.
There are various reasons due to which the customer returns the product. It might be faulty, damaged, not the right size or design, color preferences, wrong quantity and many more. These are some of the reasons when reverse logistics is preferred. The working of this process starts when the first hand delivery fails, it has reached the customer but due to external problems it needs to be sent back to the origin. Replacing of product and delivery is all taken care by supply chain management team. These goods are dispatched from the consumer and returned back to the dealer or manufacturer. These returned goods need to be handled in the right manner; they are firstly damaged or just need replacement. At times minor faults can also be the reason for selecting reverse logistics.
Reverse logistics needs to be ensured by the shipping company. It is the job of the dealer to give such service which the customer can use. It helps a lot in increasing the goodwill of the company. Name and impression of a company matters a lot who delivery high end service and products. At times it is important to understand the customer needs when faced with such problems. This is a growing sector which is recently catching the trend faced by customers. It will take some time to settle and create a boom in the market. Organized business is the only way through which the company will have a good name in the market. Online dealings have entered and require use of such activities that can help in promoting their service.
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