Questions To Ask When Interviewing Translation Agencies For Global Translation Services

As you begin your search for global translation services for your next international

product launch or website language translation project, youll want to be prepared with good questions to help gauge the strengths and weaknesses of your prospective vendors. In that spirit, weve put together a guide of effective questions for interviewing your translation agency and the sort of answers you should expect from an experienced global translation services provider.

Q: When it comes to website language translation, what is your approach for managing a simultaneous launch in two or more languages?

A: Ideally, their response should discuss the role an international content management system (CMS) plays in handling content launches and updates across multi-language platforms. They may also touch on the role of best practices for project management when it comes to handling updates.

Q: Does your translation agency handle marketing and advertising translation as well as technical translation?

A: This question is to help you understand if the translation agency has a wide range of experience with global translation services. Technical content and marketing content often require different skill sets, and some translation agencies specialize in one over the other, while others can easily do both. If you specifically need marketing translation, be sure to ask about their marketing adaptation process, sometimes referred to as transcreation.

Q: What role has machine translation played in past global translation services youve provided clients?

A: Machine translation is used in projects which require global translation services for a very high volume of content. If you have a large-scale project, your translation agency should have experience with machine translation.

Q: Have you performed website language translation for clients in our industry before?

A: If youre launching a highly technical piece of software in three international markets, do you want to work with a translation agency with a background exclusively in luxury retail clients? Even if your translation agency doesnt have experience in your specific industry, look for work in similar areas.

Q: As a translation agency, what is your approach to working with clients? Do you see yourself as a per-project translation agency, or a long-term partner for global translation services?

A: Global translation services are seldom a one-and-done scenario. This is especially true of website language translation projects, where updates will certainly be ongoing. A professional translation agency should represent themselves as a long-term partner.

Q: What advice would you give us to reduce the cost of our website language translation project?

A: A trustworthy translation agency will be more than willing to help you identify ways to reduce costs, especially if they see you as a long-term client. Advice may include consolidating content for translation, utilizing machine translation, and/or concentrating on languages which might not be as complex to implement from a design and encoding point of view.

by: joseph

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