Promotional Products - 5 Ideas For Getting The Most From Your Budget
Promotional gifts work, that's why they are used so much in all types of businesses
. Other types of advertisments such as magazine adverts end up in the bin or in a landfill. Read 5 great tips on how to make your promotional merchandise work well for you.
1 Identify the right promotional product for the right client
A careful analysis must be made of your target audience if you are to be sure to choose the correct product. Take a close look at all the factors involved such as male or female, professional or manual, old or young, married or single. Once you have checked out the above you should check to see what the event in question is all about. We once had a client that chose 1,000 umbrellas for a travel agents convention. This seemed like a good idea as it was January and the clients were based in London. Unfortunately the convention was held at a very upmarket resort in the Maldives which had not seen rain for many years in January.
2 Understand your budgets
Sometimes it is better to give nothing at all rather than give a cheap promotional item away. The reputation of your product or company will live or die on the way it is represented. Nothing will destroy a reputation faster than tacky business gifts. If you cannot obtain agreement on a proper budget that is appropriate for the task then buy everyone a drink at the bar instead. At least long after your product is forgotten your generosity at the bar won't be.
3 Beware of local cultures
It is equally as possible to offend people with business gifts as it is to impress them. It is vital to make sure that your clients are allowed to accept promotional gifts. There is one well known company in the UK that insists all gifts given to staff during the year are raffled off at Christmas with the funds going to a local charity. The proceeds of the raffle were very high the year that a silly supplier unknowningly donated 50 Mont blanc pens as prizes. Apart from the gifts being way over the top in terms of promotional merchandise the supplier was made to look very foolish when they turned up as raffle prizes at the Christmas bash.
4 Give them a promotional item that they will want to keep
This really is an obvious one but you would be surprised how often people are given truly unsuitable gifts. For example there really would not be much point in giving an accountant a pocket promotional calculator but people do. We heard of one company sending out a slim fit T'shirt to a weightwatchers mailing list, a little undiplomatic to say the very least. Check out your target audience carefully before you make any decisions
5 Try to align your gift to the recipients industry or marketplace
If your client advertises the fact that they are big into environmental issues then try to find a suitable product such as a recycled promotional bag or pen. If they are builders then look for something made from metal or stone. To find the perfect gift for your client read up on what they are about, what their values are and then align the gift with them.
by: Paul Beirne
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