Private Label Rights Simplified

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PLR, or private label rights, is content that (according to wikipedia.com) can be

sold and bought in the form of articles, reports, eBooks, and autoresponders. This kind of content is used for the purpose of allowing multiple buyers to invest in the content with free rein to alter and use it by claiming authorship of it.

So, what does that mean for website owners?...

Simply that you dont have to spend the time writing your own content from scratch. This is a huge benefit, especially if you own more than one site.

Theres no need to pay a ghostwriter to write articles, newsletter content, etc. for you. With PLR you can have content that brings your readers back to visit again and again, without investing a significant amount of time and/or money.

In addition to it costing less and requiring little work, using private label content is also the fastest option for launching *multiple* products into the marketplace and establishing credibility as an authority in your chosen niche.

The neat thing about PLR is how it can be used over and over in various forms. For instance, let's say you purchase PLR in the form of articles. Once you receive your articles, you read them over, make changes to them adding your own voice (i.e. make them your own), altering them for your target market, adding key points, etc.

Then you can turn around and use those articles as content in your autoresponder, while also compiling them into a small report which you giveaway to promote your website.

Once your basic outline is in place, those same articles can then be expanded to create a full-blown ebook, or even a high end video product. Imagination is truly your only limit!

If I had to sum up using private label rights (PLR) in 4 steps, here is what they would be

Step 1: Find Content

Step 2: Improve/Personalize/Customize the Content

Step 3: Add to Marketing Arsenal

Step 4: Repeat The Process

The challenge for most marketers is getting past step one and developing a "plan" for what they are going to do with the content once they find it.

Most people purchase PLR content with no clue what to do with it, therefore it sits on their hard drive collecting digital dust instead of putting cash in their pocket.

Here are some ways you can put PLR content to good use:

*Publish a "Featured Article" for your ezine or newsletter

*Build trust with your readers in an effort to promote a related product (either your own or as an affiliate)

*Generate ideas for new blog posts or podcasts

*Compile into an email / blog series or informative small report

*Create something of more value such as an ebook or video course

*Raise your selling point by offering the resale / private label rights to your content

*Launch a niche membership site for recurring income

*Start a Coaching program as a leading authority in any niche

*Boost your Affiliate Program by offering ready made content to your affiliates

*And plenty more!

by: Billy Davis

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