Personal Travel Assistants
Introduction
Personal travel assistants will become increasingly important and ''sticky'' applications for urban mobile users during the next few years, but much of the benefits will flow to Internet application providers rather than the mobile industry.
Highlights
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
Reasons to Purchase
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Table of Contents :
Executive summary
In a nutshell
Key messages
What is a personal travel assistant?
Functionality to help plan and execute journeys
Why are PTAs important?
A royal road
PTAs and the mobile industry
PTA deployments
Still room for development
Market drivers
Why PTAs are in demand
Market barriers
Catering to traveler decision making
Supply-side barriers
Limitations of the search paradigm
Realtime information is lacking
Limits to existing geographical information
Enduring problems with mobile devices
The future of personal travel assistants
Integration of mobile, PC and Web
List of Figures
Figure 1: Components of a PTA
Figure 2: The amAzeGPS
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