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Organic traffic vs PPC traffic

Organic traffic vs PPC traffic

The lure of PPC traffic can sometimes be overwhelming

. You get an immediate burst of targeted traffic for keyword phrases you select yourself. It's as easy as researching keywords, writing up your text and submitting your order to whichever search engine you choose. The only issue with this is that it is quite expensive and is only provides a temporary increase in traffic. If you have a budget set out for traffic or customer acquisition, it is important to set aside a portion of the money allotted for search engine optimization and the development of organic traffic.

Any legitimate SEO company will be able to take your budget and use a variety of tools to increase your company's search engine placement in a variety of keywords you select. They can also recommend keyword phrases that are less competitive, especially if your particular business or website is in a saturated market. Not only will they give recommendations on standards such as META tags and content, they will explore other ways of creating traffic such as linkwheels, article submissions and social bookmarking.

The primary benefit of organic traffic is it ends up being more economical and lasts longer then an equivalent PPC campaign. For instance, say you set out a $500 budget to target various keywords at Google through a pay per click campaign. Depending on the keyword phrases you are selecting you will pay anywhere from $0.12 to several dollars per verified click. Let's assume that in this example you are bidding $0.50 on each keyword so the PPC campaign is set to deliver 1,000 targeted customers. Once your account balance is exhausted, the traffic stops.

Now let's examine what could be done with the same budget in the hands of a SEO company. Using a variety of tools at their disposal, they could generate a large number of backlinks to your site that will provide consistent traffic for a long period of time. In addition to this organic traffic, SEO engines will increase your site's popularity and ranking in its searches. Even if these efforts only produced 25 hits a day, it would only take 40 days to generate the same amount of traffic that your PPC campaign would have produced. The only difference is it will continue delivering traffic for months to come with perfect Web Content Writing skills.

Organic traffic vs PPC traffic

By: James Connor
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