Optimizing Your Job Postings
Whether you are making a job posting on the Careers page of your company website
or posting it to an online job board, it is important that you provide complete information and relevant insights into the skills required for the job and information on the culture and philosophy of your own business. While employers can easily create job posts online, they need to make use of vital optimization techniques which help drive targeted and relevant job seekers towards your online job posting.Before recruiters post a job online, they can take into consideration the following optimization strategies for positive results
1.Make Use of Keywords Identify words that are commonly searched for by job seekers and make sure you incorporate them within the description of your job opening. Also include specific information such as the city where the candidate needs to work in and abbreviations of the academic qualifications that are required.
2.Customizing your URLs In addition, incorporate relevant keywords into your copy. It is also helpful if you customize your web address to include a common keyword such as the job title and/or the city. This is an effective way to highlight the significance of the keyword. Remember to keep the URL crisp and avoid using common words such as a, an and the.
3.Highlight Relevant Words Out of all the keywords that you may have identified you need to narrow down your list to about 4-7 combinations of keywords you may want to focus on. Bold or Highlight these relevant words to demand attention towards them since a number of search engines and candidates evaluate the significance of any piece of content by the number of factors including bold text, size and number of times it is used on a page.
4.Landing Pages Most of the times, career postings tend to come and go. Once the position is filled, or the posting gets old they tend to be removed from job boards. This brings with it an additional SEO challenge. By making use of landing pages which direct job seekers for specific positions that are difficult to fill or those that are always open, you can drive them to your career page even though your company isnt necessarily hiring at this point. Your landing pages need to be optimized so that they can be easily found by job seekers on popular search engines.
In addition to this, a number of job boards are now opening doors to let companies use innovative tools and techniques such as video and other media to attract relevant job seekers. While SEO from an internet marketing perspective is a relatively old strategy, a growing number of professionals are finding its benefits in targeted areas of online information management. If it is leveraged correctly by HR managers and recruiters, it can easily help job seekers find you through a pool of talent hunters.
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