Online Video Advertisement and Its Advantages
Online Video Advertisement and Its Advantages
We are all aware of the power of vision. If we are asked about an advertisement that featured in last week's Daily Telegraph, there is every possibility that our memory will betray. But the visual version of the same advertisement if featured in the television media would be an easier pick to retrieve from the memory. So, the strength of the visual medium is simply unquestionable.
So when it comes to impressing the prospective buyer, a video statement is hundred times more effective than a textual one. A properly made video can do just wonder. But surprisingly this evolution has been a bit slower than expected. Likes of YouTube and Metacafe are here for quite some time now. But nobody really bothered to give them a look. But when it came, it came with a bang. Suddenly everybody wants a piece of the cake. Everybody is trying their luck by making strategic and cool videos to promote their service online.
There are basically two types of strategies that are adopted by the online marketers to promote their product online through videos.
1. With this they go for straight forward marketing campaign that directly states their message without any fuss. They make cool video advertisement that very smartly promotes their business.
2. Under this strategy they basically blend their promotional message with some useful content. These contents are used by the users and while using these they absorb the underlying marketing message spontaneously.
We basically do not like hard core advertisement, unless it is really cool and something very funny. Most of the time adverts that pops up between the daily soaps are taken has sheer headaches. But the second types of advertisements, where the message is not direct, rather its wrapped with some useful contents, are more favorable to reach the viewers mind. And because of this reason, online marketers are getting more and more active in creating useful contents and embedding their promotional message with it.
One very common example of it is the online tutorial videos. Here, the organizations make cool and useful tutorials of various topics related to their business and embed their statement with it. Users watch these videos, and while watching they sub consciously absorbs the underlying message. And thus the purpose is served.
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