Online Traffic Generation - How To Avoid Being A Coke Stand In The Desert
Do you have a website or are you thinking about setting one up
? Not only do you need to have an online presence in the form of a website or blog, but you also need to know about online traffic generation methods that work. Assuming you have a site that is either selling your own product or even someone elses as an affiliate and everything else is working, the reality is that without targeted traffic you are not going to sell a single thing or make any money. The website you are proud of is like a coke stand in the desert and nobody knows you even exist.So What Do You Do To Remedy This?
You must learn how to generate and drive targeted traffic to your website. You have probably heard this traffic being referred to as 'unique visitors' and you need the right kind of visitors landing on your site in order to stand a chance of generating product sales as a merchant or commissions as an affiliate.
Managing Traffic Campaigns
There are many different types of traffic generation, but each of them have some kind of cost attached to them which you will need to assess and keep tabs on to ensure that they are profitable for your online business. How much you pay per visitor determines how well that traffic needs to convert in order to be in profit. For example, if you were paying out 20 cents a visitor and you were selling a product that cost $20, you would need to convert that traffic to make one sale every 100 visitors in order to remain cash neutral. This means you would not make a profit or a loss on the front-end sale for that traffic. Now let's say you were paying out just 10 cents a visitor and you made one sale every 100 visitors on a $20 product. Well, in that situation you would make $10 profit per 100 visitors.
High Quality Traffic
You may have already heard about 'cold' traffic and 'referral' traffic. Cold traffic is not pre-qualified before seeing your website or sales-page, whereas referral traffic lands on your site from another source such as a feature on another relevant website or from an email sent to the visitor which contains your website link from a trusted source. These are the most valuable and highly targeted types of traffic you can get to visit your website.
Another high quality source of traffic is that of referrals from a search engine such as Google, Bing or Yahoo. If after typing in a search term, the visitor finds your website in the listings, this is a highly qualified visitor providing your website provides an answer or solution to what the visitor was searching for in the first place. If it's relevant content to the visitor, they are more likely to purchase what your website is offering as a solution.
Pay Per Click
In terms of paid traffic generation, with regard to PPC (pay per click), this is also a quality traffic source, although it does involve tweaking and managing campaigns until they are in profit. You can often expect to lose money in the beginning when driving traffic using pay-per-click, so be aware that you will need a budget that can withstand the initial losses before you get your campaigns to work for you and become profitable. If your funds are limited and you are a beginner, I would not recommend using pay-per-click as your first traffic generation method.
Knowing your numbers and focusing on high quality traffic sources will ensure that the visitors landing on your website are more likely to purchase products you are selling. As a result, your conversions will be consistently higher than if you focused on lower quality sources of traffic.
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