Online Shopping there Is More To Come
Businesses are booming with the onset of eCommerce
. Thanks to advancement in technology, many small players are also hugely benefiting by doing business online. With one third of population having access to internet and continuing to increase steadily, eCommerce is going to be big business. eCommerce has broken the geographical boundaries and made a level playing ground for companies to present themselves through the e-stores or virtual stores.Online shopping is prudent, easy and fast with no salesperson breathing down your neck. Its no wonder shoppers are buying online rather than visiting brick-and-mortar shops. Moreover with the customer connected on devices, such as computers, mobile phones and tablets, they are digitally engaged to shopping online to varying degrees depending on the products they buy.
A recent survey conducted by Lab42 a market research company found 66% of consumers prefer online shopping. About 73% of survey participants complete nearly half of their shopping online.
India being a big IT player is stepping ahead keeping pace with the global standards. Online shopping in India is catching up fast. Retailers are realizing the benefits and are also that showcasing a good product and matching it with some great customer service can help him be successful in the online world. Having a retail presence is an advantage the internet presents a huge opportunity.
The fast paced life today gives very little time to indulge in looking around shops to buy something. Online shopping gives youre the same product that you can procure sitting from the comfort of your home. Why would one want to go in the mad rush? For whatever reason, more and more people are going online to shop for family and friends today.
With online shopping in India having caught on, people are now buying all kind of products online such as electronics, books, air and rail tickets, apparels, appliances, handicrafts, paintings, jewellery, gift vouchers, mobiles and many more.
Online shopping has many benefits:
24X7 Shopping Shop anytime you want, from wherever you are and whenever you want. You save traveling time that you can spend doing other important tasks, such as spending quality time with family. According to a researcher Schaupp & Belanger, convenience is the fundamental reason related to online shopping. Online shoppers' claim that they would rather surf online than go to retail store to attain information about a product.
Get to know the product Better - Online you can find reviews and ratings about all products that help you know the performance of the products. Online tools enable product comparison, increasing consumers awareness as they can compare product prices and features to make a better buying decision.
Shop across Geography Sitting at home you can shop across the world. All the major brands have online presence, giving you the advantage of shopping for products that you always wanted to possess. Another advantage being, if you don't see what you want in one store online, you can simply move on to the next one.
Privacy and security: Online shopper is worried about privacy and security, but there are precautions you can take to make sure your transaction is a safe one. For example, paying attention to HTTPS protocols, installing free spyware removal tools, being aware of online scams and hoaxes, and keeping your Web usage private are all smart ways to address any privacy and security issues.
Free Shipping and Discounts are other influencers in motivating people to surf online and spend more money. There is a big boom in Online shopping in India and it will only become bigger.
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