Online Shopping Carts Make eCommerce Easy
Online Shopping Carts Make eCommerce Easy
You may not know it but online shopping carts play a very important role in making ecommerce easy. First things first, let's define what an online shopping cart does for an ecommerce store. Imagine yourself in a local or a brick-and-mortar store. You plan on buying several items from the store, what's the first thing you grab? Your shopping cart, right? It makes the process of walking through the store and collecting the items you need before you pay for it so much easier than carrying each one to the check-out counter.
In the world of eCommerce, online shopping carts pretty much function the same way. If you are buying more than one item, you can place each one in your online shopping cart and continue to browse the web store as if you are shopping in real life.
The online shopping cart will contain all your items for the session. Some ecommerce stores even let you keep the shopping cart items intact for longer than one session such that if you decide to continue your shopping for another day, then you can come back to the ecommerce store and pick up where you left off. This is a useful thing to have in today's world where online shoppers are more conscious about their budget and the internet gives them the power to easily do comparative shopping between sites.
But more than just a tool to keep track of your online shopping experience, an easy shopping cart also functions as the check-out counter. Once a buyer is done with purchasing everything you need from the ecommerce website, they need to proceed to the shopping cart to close the sale. From the buyer's perspective, everything from the payment to the order confirmation happens in the online shopping cart. As such the design of the easy shopping cart should minimize friction or anything that prevents the customer from completing the sale.
We mentioned that this is what the buyer sees because an online shopping cart has yet another very important role to play for selling online. It is the connection between the ecommerce store and the payment gateway, which is the back-end system that connects to banks to all any merchant to process a credit card and collect payment.
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