Online Reputation Management for SEO – 5 Tips for Beginners
Online reputation management involves monitoring the Internet for material related your product or your site
. Why is it important? It's important because the Internet, as well as providing an ideal platform from which you can market your product or service, has made it incredibly easy for others to react to what you do, and in a very public way.Internet reputation management is not just about monitoring, though. The means that others are using to discuss what you provide are available to you too. There's the opportunity to react to criticism, counter untrue claims and offer evidence that you are proud of what you do and how you do it. In this way it's not dissimilar from a social media strategy, in that both involve getting pro-active online.
This is not to say that you should presume that all feedback you find will be negative. Using reputation management to discover who's talking about you provides a tremendous opportunity to connect with an appreciative audience and build an army of devoted and loyal customers.
So as someone who's new to reputation management, you should now have an idea of what it means and why it's important. What are some specific things you can do to get the ball rolling as far as reputation management's concerned?
1. Check blog posts via a network. Save time checking a lot of blogs personally by registering with a blog search engine and subscribing to RSS feeds. It would be impossible to check every blog personally for any mention of you or your product, and so blog search engines really become useful when you need to start monitoring. The feeds you receive will enable you to stay abreast of who is concerned with your business, and whether what they are writing reflects well on you or not. If it does, you may have an opportunity for some useful linking. If not, it's in your power to respond in the form of published material of your own, comments and campaigns. Remember that it's not always best to act defensively. Take the time to consider whether you might usefully take on board some negative feedback with a view to improving your service. Think of almost all comments as useful and all online reputation management as opportunity to improve.
2. Benefit from Alerts. Google are one search engines that provide an alerts service. This service notifies you about recent patterns in result page ranking. If someone has been very active in discussing your product, it's possible that the keywords that would normally take users to your pages will direct them to that site instead. It's not the only way in which alerts are useful, but it's a big one. Failing to take advantage of alerts would be very lazy indeed.
3. Check comments. Comment on blogs, features and reviews, where possible. With the same principle in mind as for social media optimisation, make as much use as possible of opportunities to get your corporate voice heard. Don't sit back and wait for storms to blow over, play an active part in dispelling rumour and countering negative feedback.
4. Make use of discussion boards. Using discussion boards to share your expertise will do no end of good for your reputation. It will enhance your presence on the Internet, establish a reputation and provide good opportunities for linking back to your site.
5. Check who's Tweeting. Tweeter is a phenomenon. A microblogging site with a huge online community, it simply begs to be involved in your reputation management. Create a profile and search for instances where you've been mentioned. Respond to both positive and negative exposure and get a feel for some ways in which you might improve your product and reputation. Develop contacts and create an online community in social media for your product. See social media optimization and online reputation management as intertwined. Think of both as complementing each other when it comes to SEO.
These tips will certainly help you to get started, but a team of SEO specialists will be able to guide you on ways in which reputation management can benefit you in many more ways. Get advice close to the beginning of your campaign to ensure uniformity.
Don't make the mistake of treating reputation management as a chore. Be thankful that you have an opportunity to respond to what people are saying. Go beyond reacting and tie reputation management in with your dedicated social media endeavours.
Online Reputation Management for SEO 5 Tips for Beginners
By: Nick Campbell Colorado Avalanche Vs Philadelphia Flyers Live Streaming Video coverage Soapcast Broadcast Online NHL Feed Hockey Soapcast internet tv October 11 Chicago Blackhawks Vs Buffalo Sabres Live Streaming Video coverage Soapcast Broadcast Online NHL Feed Hockey Soapcast internet tv October 11,2010 Purchasing Soma Online Make Money Online Through Blogging Get Cheap Tramadol Online to Manage Recurring Pain Fibromyalgia Patients Can Buy Cheap Tramadol Online Ease Your Pain by Buying Tramadol Online Is it Safe to Buy Cheap Fioricet Online? Mortgage Quotes Online: How Online Quotes Can Save Your Money And Time Watch Cleveland Indians vs Los Angeles Angels mlb live stream major league baseball online broadcast internet transmission tv september 6, 2010 US OPEN LIVE:Watch live aroline Maria Sharapova vs Caroline Wozniacki online tennis Stream Now on Air Find Out About Anyone's Past By Using This Online Personal Background Search China's Steel Industry, Foreign Trade Policy Will Make A Major Adjustment