Online Reputation Management: Removing The Scar Marks On You Sites
Regardless of the brand and products that you serve the world
, irrespective of the size of the business and the years that you invested keeping up nights together, only one customer can ruin your business and career. People always have to say something or the other ignoring the fact that you have served people with the best of your services and patience and developed good clientele relations. One crazy customer, having lost his pet this morning or got sacked by the boss the last day can actually put a full stop to your whole business with just a mere negative comment or sometimes negative campaigns by the rivals, ex-employees, dissatisfied customers etc.Online reputation destruction of a service or business or a person is quite different from the offline one. As because internet has a reach to every doorstep and at every nook and corner of the world, the news of the reputation damage posted online spread much easily and with a fraction of time. This is a perpetual loss as you dear customers will turn back from you and knock the doors of your competitors. This record can also be exploited by the business rivals who can eventually lead to the destruction the existence of your business as well. Here comes the theory of online reputation management.
The online reputation management is a pro practice to regain your jeopardized fame by the positive SEO tactics. There are several online reputation management companies who save many such companies and individuals suffering from the tarnished reputation. They also have expert lawyers as the bench members to take legal actions if necessary keeping the ethical and judicial limitations into concern.
It is a fact that online reputation management is not only for the renowned companies like the Sony, Nokia or famous people. Since negative remarks spread very easily. The Ripoff Report and Complaints.com enables people to post all sorts of negative comments that they have on any product or company or anything. Other local sites like the Google Maps, Yelp, Superpages, are open forums where people can write comments and reviews. To cater to this, there are infinite number of social networking sites and blogs facilitating discussions about products and service endlessly. The online reputation management employs the reactive and productive methods, offering ways to converse and interact with the customers thereby safeguarding your brand.
Analyze the Risk Level
Prior to taking any steps, necessary is to understand the risk level of the comments and reviews. Determine, if these comments are serious and can jeopardize your reputation, or its a mere line by any Tom Dick and Harry, whose comment doesnt matter at all. The first step you must take up is to contact the author of the comment and reviews to remove the negative lines against your brand. However, most often than not, the author would not like the idea of deleting it. At this juncture seeking professional help to wash out the negative idea is an ideal step. The ORM professionals replace the negative reviews with positive ones through pro SEO practice. Below are few positive SEO ideas that could be implemented to get your brand name retrieved:
Produce absolutely impartial contents and post them to blogs, review sites or a completely fresh website.
Use social media as a platform. Create forums there to get into discussions with people about the product and make a positive promotion.
You can also ask your customers to write good reviews.
Promote your site through strategic SEO and link building.
Implementing these online reputation management tactics, you would successfully be able to obliterate all the negative promotions from the first and second pages of the SERP. Online users hardly take a look at the later pages, and moreover, they have a belief that search results coming up in the first two pages are more reliable.
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