Online Reputation Management And Why It Matters
Are you taking good care of your brand online
? Your company is open to attacks anytime of the day. You must not forget not to relax whenever you feel your success. The nasty attacks against your company may come from different kinds resources: from deceitful competitors, illogical clients and displeased employees.
These smear campaigns can come in different forms. Some of them are also well-funded so you need to respond appropriately. Among the common tactics you can expect include the propagation of misconceptions, false rumours, and invented complaints. If damage control is not executed as soon as possible, it can have a continually.
Most of the time, you can see that mainly cover campaign is made through social media sites. Of particular focus should be the following:
Blogs - Blog revolutionised the way people think and use the internet. It continues to wield power today. The blogosphere is intimately interconnected so if one blogger posts bad information on your company or brand, others are bound to pick this up. It can multiply many times over the internet. But all is not lost because you can do something about it. Get in touch with the blogger straight to find out if his feedback is valid. Post comments on the blog to air your side of the story to other bloggers.
Forums - People discuss, participate, and interact about issues that matter to them on forums. The belief of one can persuade the view of the others. This is particularly true if the "username" that started the cover campaign on you have many posts. To counteract this, you can register on these websites and clear things up. Get other users to your side or ask the moderator to remove the false information altogether.
Review Sites - Negative reviews on these sites can definitely have a big negative impact on your credibility. A lot of consumers look to review websites to find out what others think of particular products and services. When they read several bad feedbacks, they are bound to be wary of your company. Make sure to set things straight if the bad reviews have no basis.
The struggle to win customers over is waged on different fonts and you can add search engines to the list. Major search engines such as Google, Bing, and Yahoo can be powerful tools that can propel your company to unprecedented heights of success or to unprecedented lows. Aside from differentiating your company from the rest, it is also crucial to have a proactive approach to ensure that your reputation won't be besmirched unfairly.
by: Pilar Torres Wahlberg
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