Online MLM - Social Media - Best Practices
Online MLM - Social Media - Best Practices
More and more MLM independent business owners are using social media sites such as Facebook, Twitter, MySpace, and YouTube to connect with others. To help you get the most out of your social media efforts here are some best practices examples developed by a reputable MLM company within the industry.
Be transparent, authentic, and honest at all times. Those that mislead or make false claims are being dishonest at best and doing something illegal at worst. This kind of behavior can jeopardize their reputation as well as the company they are a distributor of. On the flip side, if you are open an honest you are apt to build a loyal following.
Be relevant and credible. Add value by writing messages and posts relevant to the people you are speaking with. That is demonstrate your value by sharing knowledge. Avoid obvious product promotions which would be considered spamming.
Let people see you in a professional context and connect a face with your post. A photograph of yourself is recommended. Avoid using brand images and logos as this may be in violation of the rules of the MLM Company you are associated with.
Using your full name to name your page is recommended. Using MLM company logos may be in violation of MLM company conduct rules.
Prospecting for the business opportunity. When an online friend shows interest in the business opportunity, acknowledge their interest and take the conversation offline. Contact them privately.
Prospecting for customers. Apply the same principles as for prospecting for business partners. Take the conversation offline.
Business and product claims. Business and product claims are not permitted on Social sites by some MLM Companies. However, sharing your personal experiences with the products you promote is acceptable and encouraged.
Privacy settings. Social media sites like Facebook and Twitter allow you to manage your privacy setting. It is recommended that you should only allow your friends and colleagues to view your profile, photos, feeds and updates. Keep in mind that tweets and posts should not be solicitous in nature.
Cross-lining. You may run across people in your social media experience who are in associated with a different company or a different line of sponsorship within the same company. If this occurs, do not use social media to argue or engage them in a long discussion. You both want to achieve success but you may just be taking diff
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