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Online Banner Advertising: Knowing The Basics

Online Banner Advertising: Knowing The Basics

Compared to other forms of advertisement, online banner advertising is more affordable

, yet also effective once you get the hang of it. In the said kind of web advertisement, you actually utilize web site banners to inform site visitors that you have a new set of products; you have an ongoing promo, etc. You can also use those banners to make people interested in your service or product, for you to have an increased chance of making sales.

On line banners can actually come in a variety of formats as well as sizes. You can place a site banner on top of your web page, at the bottom of your web page, in the middle, or on the left or right part of your site. It is actually up to you to decide where you believe your visitors tend to look first, then, place your banner there.

Of course, your banner should be placed in a spot that you think is effective in increasing the so called banner click through rate which is measured by the number of times your banner is clicked by visitors.

Clickable online banner advertising also means that you have to determine which size of banner is more effective. Take note though that the bigger the web site banners are, the more expensive they can be. You can create a small banner at first, but if you notice that only a few people click on it per day or per week, it may be best to create a bigger one.

Your banner ad may also be the static or the animated type. The static type comes in GIF format or JPG format. The animated kind of banner, however, makes use of Adobe Flash or, just like static on line banners, GIF format.

If you only plan to use a small amount of images and content, it is best that you make static banners. If you have longer messages, more effects, and the likes, animated website banners are what you should create. If a higher banner click through rate is what you want, it is recommended that you make an animated banner, but, that will require more time, greater effort, and can be more costly. If you want your ads to be quick to load, a static type of banner is your best bet.

For profitable online banner advertising, remember these:

1.Your ad should have a powerful headline.

When making web site banners, you should see to it that your headlines are strong enough to catch people's attention.

2.On line banners should have graphics that are related to the banner content.

Another tip to improve your banner click through rate is to make it a point that your graphics and animations are suited to whatever your message or content is.

by: Karen Winton
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