Online Advertising- Where Information Is Just A Click Away!
Online Advertising or Internet Advertising is considered an advantageous means of promoting a brand or business among target groups
. Accessing any information through online media is just a click away. Thus, customers are interested to access maximum information about their favourite brands in the market. Another additional advantage on online advertising is that customers have unlimited choice of action on internet media plus a customized option to accept or avoid the brand message. Print Advertising or television ads do not provide such added advantage to customers as internet advertising does.Another reason behind the popularity of online advertising media is the continuous usage of internet for various purposes that range from entertainment to seeking information and also for networking with friends across the globe. The trend of social networking on internet sites is becoming popular. Advertisers have smartly tapped the online market by making their brand messages accessible through the various social networking sites. Advertising on social networking sites is now a raging practice among online advertisers. Communication this way is more of infotainment i.e. informative and entertaining at the same time. Customers can access any type of information about their favourite brands on social networking sites.
Online Advertising enables advertisers to convey targeted brand messages to audiences. It is however customers choice to access or ignore the message. Customers do not feel pestered through an online advertisement as they have their own choice to accept or avoid the brand message. If they find the brand message interesting they can click on it and find out its detail. If otherwise, they can simply do away with a close button. It is perhaps because of this customized option that customers prefer online media as a source of extracting any brand message. Also with the popularity of social networking ads, any brand message is just a click away. Customers can also comment or share information about their favourite brands on social media.
The advertising content used in banner ads is most interesting and short in nature. Enhanced by an attractive graphic, customers can easily grasp the theme of the ad campaign. Banner Advertising is one of the best tools to display a creative advertising message. There are many types of banner advertising such as cost per impression banner ad, pay per click, keyword banner ad etc. Keyword banner ad is one of the popular types used by search engine marketers. In this type of banner advertising, the advertiser specifies keywords in which one would like the banner to appear. For example, if you want to promote a real estate business, you can provide keywords such as real estate company, most popular real estate company etc. Visitors who type these keywords will be directed to the site where the banner ad is displayed. If clicked on the banner, they will be further directed to the website of the business where there is adequate information ready to be accessed by them.
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