Online Ad Spacing with CPM Advertising
Online Ad Spacing with CPM Advertising
Say you have a website of your own. It may be a blog or a site that you administer. Either way, your site caters to a wide range of visitors who come to your site because of diverse content. Somewhere along the way, you learn that somehow, people are earning money online through their websites via some sort of campaign but how exactly? How do you turn the healthy traffic on your site into profit? This is where virtual advertising campaigns like CPM advertising come in.
CPM (Cost-per-mille) is a system of online advertising in which advertisers buy up instances of ad placements with websites. The scheme gets its name from the amount of placements bought and sold, which is usually in wholesale of one thousand placements, or impressions (mille being the Latin word for thousand.) CPM differs from other online ad schemes in that it does not require people to perform an action; rather, it simply aims to get the message across. If you're wondering why you keep seeing the same banner ads on different web pages when you browse the Internet or read through a multi-part article spanning several pages with the same ads in place, then you've seen the system in action.
CPM advertising's real-world equivalent is like owning and renting out ad spaces where merchants can put up their signs. It does not really matter to physical ad space owners if the people looking at the ads placed on their spaces by their clients buy the product or not - they get paid whichever way. Likewise, websites with CPM advertising schemes in place do not require that the visitors of their site click on the links coded with the impressions themselves. Often, it merely takes an image with a hyperlink embedded or a pop-up window that appears while the page loads. Even if the user ignores the ad or dismisses the pop-up -which is usually the case with tech-savvy users who know better than to click around ads - the ad host has already made money off the ad network's placement.
So how do you successfully use CPM to make money off your site?
As mentioned, you need to make sure that your site has a high traffic rate and a lot of pages that readers click through. Just like in the real world, the best ad spaces are those in places with a lot of people passing through. Then, you source out ad placements by subscribing to a CPM advertising network that will provide you the ads which you embed on your site through snippets of code. Usually, it falls to the site owner to choose the ads that will appear on their site, which may range from small text-based ads to full-screen interstitial ones that precede page loads. The ad network selects sites by virtue of page view number, so this is where the required high traffic of the subscriber's site comes into play. While some networks will allow sites with a relatively small or even have no required traffic rate for sites to join, the big players set strict requirements on the page views of their affiliate sites because they tend to pay better; Typical page views needed for a site to join a big ad network can go to a low of 10,000 to as high as a staggering 10 million per month.
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