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One of five people spent the money to teach you how to make a woman's money - Clothing - Gifts & Crafts Industry

One of five people spent the money to teach you how to make a woman's money - Clothing - Gifts & Crafts Industry

One of five people spent the money to teach you how to make a woman's money - Clothing - Gifts & Crafts Industry


Men say, women make the best money. Because the woman in charge of family finances.

Jews, women earn money the best. Because women spend too emotional.

Public business, said women make better money. Because women who have dug endless resources.

Woman said to myself, a woman best make money. Because a woman can bring pleasure to spend money.

Being the case, women start to earn money.

Whether shopping, shopping, moving mouth, or leisure, fitness, do SPA, short, businesses look for a "38" or "Shopping Festival." Thus, in this festival, what "beautiful" meetings "strong message to", "family unlimited", looking ahead, moving phrases in various businesses really done enough of the article. Described as "warm air fumigation drunk 38, business woman smiling make money."

These circumstances, staged year after year. 're Looking for a business opportunity for investors, this is undoubtedly a call?? Come make a woman's money!

A person to spend the money in five

First professional female domestic consumer guide agencies Huakun survey of women living center in November 2005 launched the "2005 China (8 cities) Female Consumption" sample survey showed that 77.3% of married women in decision the family "eat" and "wear" and "daily" option and purchase.

Why women came in the consumer market, compared with men more influential "voice"? If you consider the object from the consumption of women's position in the consumer market is rather special, they not only consumer goods that they need to make a purchase decision but also major purchasers of household goods. In the family, they also bear the mother, daughter, wife and other roles, they also supplies most children, elderly men, supplies, goods and buyers.

Then unmarried women are the same case? Shanghai department store, a hot boss told reporters that he would lock the mall's target consumer groups around the age of 25 young women for the simple reason, women in this age a person to spend five earned, to the parents from their own, and then spread to boyfriend and his parents. Contribute to so many people together, business can not fire it?

For the middle layer, that is, make arrangements for a married woman is concerned, absolute consumption is occupying the initiative. Wedding etiquette in the work of Yang Lei told reporters that "the process of consumption in the wedding, which the flower, which should not have to spend, spend where, how much, 99% of all brides have the final say; hold once in a lifetime of psychological, In general also choose to spend more, good point. "

Therefore, the entrepreneur, whether specifically for female customers operating the project, also large pan or the daily consumer goods, even food and beverage industry for the general public, can be women as Marketing Public relations breakthrough.

Money cautious with fast chips, soft ears

Psychology experts believe that women's absolute position on the consumer market also has its psychological roots, female control over household consumption in the process can often feel a personal release, they will feel at home and in society has a high status.

In fact, women on the analysis of the inherent psychological characteristics, women's spending habits really have their roots, justifiable.

For example, all women want to keep life fresh, try a different way of life, the realization of the most common channel is clothing, hair, decoration of translation patterns. Therefore, "there is life, there is more than shopping." This statement represents the consumption of many women nowadays, it would also provide entrepreneurs the opportunity to make money.

Own characteristics as women, usually more careful in the choice of merchandise, pay attention to every detail of different products, More simply is more "picky", from this point of view, women are not good to do business. However, if the entrepreneur in the product design and lay out some of the features of publicity would attract some of the preferences of women consumers. Sentimental nature of a woman they have all the small decisions a woman can not be refined in the emotional state of mind, some say, women are emotional animals, these words well. Women in the consumer, in addition to customs

Note merchandise quality, price and other hard index, are prone to being able to affect many emotions about the soft factors. This is a soft ears. Therefore, female entrepreneurs are doing business, and if we can pay attention to women's emotional needs, from a human, humane point of view, the distance between them and the consumer, our business would have been half the battle.
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