Offer Deep Discounts And Perks To Increase Holiday Sales
The latest predictions by Forrester say an 8 percent increase in online sales is expected over the holidays
. That's 8 percent increase across the board, not with a specific company. Put your business in front of holiday gift givers.Discounts and perks always increase online sales. Focusing on special discounts for the holiday season will land you more sales. Discounted pricing and shipping aren't the only perks your customers will expect.
Offering something for nothing is always a great way to increase sales. Take a look at your inventory and pair items that go well together. For example: an MP3 player with a gift card to download their favorite songs.
Brick and Mortar Business Owners
This increase in online sales sounds great for online business. What should brick and mortar business owners plan in terms of marketing? Take your marketing campaign online.
The usual printed advertisements just don't seem to cut it anymore. Physical junk mail is more of a nuisance than e-mail based junk mail. It isn't good for the environment and those who don't recycle either burn it or throw it in the trash.
Taking a marketing campaign online isn't a difficult task. Create a simple website that captures the e-mail address of your visitors. Offer special discounts on your best selling products and a way for people to order online.
Special perks like discounted pricing, gift wrapping and discounted shipping always help increase sales. Once the holidays are over, start an e-mail campaign with all of those e-mail addresses you captured during the holidays. Thank your visitors for their purchases and offer more discounts on best selling items.
How Can You Spread the Word About Discounts and Perks?
E-mail newsletters and special offers increase traffic and sales. The increase isn't usually quite as large as you may think because many people look at promotional e-mail as junk mail. Put a special note on your website letting visitors know special discounts await them in the form of your e-mail newsletter.
Special holiday promotional banners and links, like those often used by affiliate marketing programs, increase traffic. Any increase in traffic ultimately increases sales. Create and share links or banners on your website and forums.
Twitter allows you to tweet up to 140 characters in a single tweet. Briefly describe a product you have for sale and provide a link directly to it so your followers can find it easily. Soon you'll notice that your followers retweet, or resend the message to their followers.
Social networking websites like Facebook, Myspace, or Cafe Mom allow you to share information about your products. Some social networks have special areas for advertisements which are broken down into niche categories.
Article marketing is a process in which you write articles, or have them written for you, and distribute them to publishers all over the Internet. Published articles are viewable by the general public and direct qualified traffic to your website.
Make Holiday Shopping Easy and Affordable
The holiday shopping season is stressful for most consumers. The economy has taken its toll on many consumers' finances. Do everything in your power to make holiday shopping at your website as comfortable, easy an affordable as possible.
The majority of holiday shopping online is done by women. Your website should be aesthetically pleasing and promote like items. Women shop for great deals more than brand names.
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