New Flights Rock Ibiza Holidays
For years it was only the well off who could afford to visit Ibiza - home of some of the best clubs in the world.
But with new airlines taking on the traditional carriers, flight prices have dropped enough for even students to be able to take advantage of a great clubbing holiday in the sun at an affordable price.
With tourist budgets stretched during the economic downturn, everyone's looking for travel deals. The big traditional airlines are now experiencing downturns in bookings and loss of market share for places like Ibiza - but elsewhere too.
Low cost airlines work on the principle of volume and frequency. Their business model is to move as many people as possible as frequently as possible.
There's a business term for this called turnover or velocity. The term velocity is actually appropriate for these budget airlines.
Their aircraft travel with great velocity. They also have that velocity, speed, or movement from a business standpoint. In other words, they are always moving people. They tend to have more bookings per individual flight as well.
In Spain, the budget airlines have overtaken the country's traditional airlines. Through aggressive marketing and efficient operations, some low cost airlines are making money even in the recession.
Demand for their services is increasing and they are giving consumers the prices they want. Again, they work on volume, earning less per passenger, but moving more of them than the traditional airlines.
With low cost airlines, it's all about number crunching. It's the old adage, 'Do you want to sell ten apple pies for six Euros each, or twenty apple pies for four Euros each?' They fine-tune their profit margins and the customers are calling on them.
Spain's travel statistics are telling. Figures for last year show that budget airlines had the greater market share of foreign arrivals.
A shade over fifty percent of these arrivals entered Spain including Ibiza on a budget airline. Compared to the year before, low cost travellers were up 5.3 percent.
In addition, load numbers or passenger capacity was 83.7 percent for the budget airlines last year. The capacity for the higher cost traditional airlines was 78.2 percent in comparison.
The busiest airports in Spain for low cost flights are Palma de Mallorca, Malaga and Barcelona. Most of the visitors to Spain come from Europe and the UK.
The trend to using low cost airlines has a strong foothold in North America as well. Those looking to travel inexpensively are scouring the internet and local travel agencies for the best deals.
There are tons of deals issued continually by the budget airlines. This trend will likely continue as people seek to dispense not with holidays, just high priced travel.
Top destinations for Americans and Canadians are Las Vegas and Florida. Low cost airlines are offering bargain flights on weekend trips to Las Vegas.
Prices for four-day packages, Thursday to Sunday, or Sunday to Thursday are attractive for Las Vegas as well. It doesn't take much investigating to find budget flights to Orlando, Miami, Fort Lauderdale and Daytona in Florida either.
Some low cost airlines offer great pricing for North Americans who want to take quick three or four day runs to the Bahamas. Canadians are seeing great budget flights to Cuba from their budget airlines. Those who take advantage of cheaper flights and use air miles are finding they can travel inexpensively.
Recent and continuing turmoil in the economy may force other airlines to reconsider their pricing policies. Of course, many will have to streamline their operations to make price-cutting feasible from a corporate health standpoint.
Customers will continue to demand better pricing when it comes to travel. It's the reality traditional airlines will have to face.
When people need a lift, figuratively and literally, they're seeking out low cost airlines. These enterprises are connecting people at great prices.
Through them, family and friends can visit one another more often, without overextending their budgets. Low cost airlines are truly changing the aviation marketplace, and helping islands like Ibiza attract new visitors.
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