Need A Little Help With Online Sales
So you got your website up and running and getting a decent amount of visitors but just can't seem to convert those visitors into sales
? Well don't throw in the towel just yet, help is on the way! I have a few pointers for you and a gold mine of information on help with online sales!You can have hundreds of visitors a day but if you don't have the proper sales copy, chances are you are never going to be very successful if you are looking at trying to earn extra money online. Many people have failed online because of this particular reason. Another mistake I have seen so many people make is paying for advertising to gain more traffic but still never are able to really convert those precious visitors into buying customers. You have to know what works and what doesn't. I mean, why would you spend any money on advertising before you know the effectiveness of your sales pitch? Well you simply shouldn't!
That's why you need to keep "tweaking" your sales copy until you start to have some success and find out what actually works for you before you spend any real money on advertising. Makes sense right? Well here are a couple of things to keep in mind and to try. First of all you should try to write your sales copy as if you are talking directly to an individual. For example "this is what my widget can do for you". Pretend you are typing on your computer and looking over the screen at your potential customer. One other big ingredient is helping them solve a problem. Everyone seeks information on the internet today and if you have a product or information that can help them solve their problem then you are one step ahead. You have to let them know without a doubt that your information can truly help them.
Take a look around and see what other websites that are similar to yours or offering similar services are doing or what their sales pitch looks like. Okay I know what your thinking right now "Joe how do I know some other site is having success"? Well I'm glad you asked! Try this, do a search on Google for what ever your main keyword may be. When the search comes up with the information you typed in. look to the far right of the page. This is where people are paying for advertising ie Google Ads. If you notice some of the same sites there for a few days then you can assume they are having some success with that ad. Look at their sales copy and compare it to yours. Try to find the differences and it may help you "tweak" your copy to where you start to see some success. Sometimes simple tweaks can make a big difference!
There are also a few other factors and methods you need to consider. One fact is that most visitors don't buy the first time around. That's right, it may take that one visitor a couple visits to actually convert them and make an online sale. You may have to get your offer in front of them one way or another a few times. Now I'm not saying that you simply bombard your potential customers with offers! A good method for getting them to see your offer more than once is email marketing. Build a list of potential customers and you can do this pretty easy. Offer them something of value in exchange of their email address. Make sure it is something they can use! A free e-book or special report on information they may need.
Hopefully some of these suggestions have helped or given you something to try and work on. There are many different methods to use when it comes to making online sales. And there is plenty of helpful information out there to give you a boost and get the edge on your competition.
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