Mobile Devices And The Future Of Marketing
Just as onions, garlic, and olive oil are the holy trinity of Italian or French cuisine
, so do mobile devices, social media platforms, and an ability to limit your efforts to a specific location or area serve as the triumvirate overseeing the development of modern mobile marketing. Each one of these forces on its own presents major opportunities for companies to establish themselves and get the attention of potential customers, and even close the deals; but when married together in a complete approach that covers all bases they are an unstoppable marketing force. The term MoSoLoCo has begun showing up recently to refer to this unified phenomenon of mobile devices, social media, and location based advertising.
Mobile devices have become so common that youre never far away from one. Even people who dont have the devices end up seeing videos or hearing music on them, playing games, or otherwise interacting with the technology in one way or another. And the number of people who carry smartphones is continuing to grow in all four corners of the world. This makes it possible to reach potential customers directly and create a real link with them; one through which you can inform, persuade, and finally make a sale.
The ability to advertise directly to cell phones is not new. SMS advertising has been annoying people for years and continues to this day to annoy millions around the world. This is where the social media and interactivity allowed by the more sophisticated smart phones comes in: you can reach a very specific target audience, one that actually wants to hear what you have to say with the resources available for mobile marketing today.
Social media can be anything from a very basic forum page to far more sophisticated platforms that dominate today. The two things that tie it all together are that the people who are there want to be there, and that they are to interact. This adds a whole new element of customer based interactivity with the advertising company, and a whole lot of variations and angles that can be used to build that audience and make that sale.
The only problem with all of the new opportunities to reach and interact with prospective buyers through a MoSolo Commerce is the amount of strategy, development, and implementation efforts need to launch and maintain a mobile marketing campaign. But if a company doesnt have the existing staff to handle the workload, there are a few really good advertising firms specializing in
MoSoLoCo that are worth looking at, so theres no reason for anyone to miss the boat.
by: Emmanuel Gonnet
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