Mobile Computing: Developing Communication And Access Strategies In The Workplace
Mobile computing has become pervasive in todays society
. People depend on their mobile devices for business and personal tasks. In addition, new applications developed specifically for mobility are coming to market every day.Technology often moves faster than what every day people can keep pace. Businesses, however, must find ways to quickly evaluate new market entries in mobile computing to remain competitive. Employees must be able to work from a variety of locations and by using a number of mobile devices.
With the workforce becoming more and more mobile, companies need to develop their strategies to address major concerns. Things like security, accessibility and support top the list of major concerns when it comes to mobile computing.
The Changing Way Workers Access Information
With smart phones and tablets becoming commonplace, communications and Internet access requires mobility. Many businesses today find they could not function without mobile computing tools. The requirement for connectivity and access means companies need to put a premium on deploying and support a wide range of mobile applications.
By adopting mobile computing technologies, companies have the ability to change the way they do business. With the ability to access corporate resources from any location, businesses can access a wider pool of staffing resources. Depending on the position, they can hire the best qualified candidates for the best price.
Businesses can also tap into workers who may not be able, or willing, to seek and maintain a traditional nine-to-five office position. For example, stay-at-home parents, senior citizens and other groups may be well qualified for certain company positions. Mobile computing capabilities make an attractive win-win situation. For some job functions, employees such as these can be brought on-board in a telecommuting arrangement.
Traveling employees, telecommuters and employees that just need to be in touch with work 24/7 need mobility integrated into their work tools and resources. Mobility puts all employees on the same page, regardless of where they may be located at any point in time.
Social media represents another way mobile computing is changing the work landscape. As more and more businesses integrate social media into their marketing strategies, the need to be connected to these media increases. Marketers need to know what customers and prospects are talking about, especially if it involves an important company issue.
And, marketers can help shape the conversation with customers and prospects by using proactive social media strategies. Lead nurturing is often done using social media channels. With mobile computing applications, marketers can stay on top of these efforts with timely communication.
Addressing Issues with Mobile Computing
One of the most important considerations with mobile work strategies is how communication and accessibility will be managed, given the vast number of mobile devices available. Companies can standardize on certain devices. Or, they can adopt and deploy device-agnostic applications.
With technology constantly changing, the latter may provide the most benefit. A strong mobile strategies should be focused on mobility rather than devices. Then, as technology changes and users adopt new devices, communication and access can remain unaffected.
The IT department of any company must be concerned with privacy and security issues. IT managers will need to extend their online security practices to the mobile arena. Mobile security must provide the necessary safeguards that are fairly automatic. In other words, security should not depend on the effort of users.
Businesses continue to develop mobility strategies and resources to help them enhance employee productivity and accessibility. The right strategies will meet both organizational and user goals.
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